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Interview with Roberta Emili

Home > Designer Interviews > Roberta Emili

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Roberta Emili (RE) for A’ Design Awards and Competition. You can access the full profile of Roberta Emili by clicking here.

Interview with Roberta Emili at Wednesday 2nd of April 2014
Roberta Emili
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
RE: In my projects I try to find a functional solution but also to create an emotional engagement with the end user.

FS: Can you tell us more about your company / design studio?
RE: The main objective is to create objects that are communicative and better from functional viewpoint.

FS: What is "design" for you?
RE: Design for me is a creative process that involves me emotionally. It's a way of communicating through the creation of an object.

FS: What kinds of works do you like designing most?
RE: the areas of design are varied and can all be interesting for me to be undertaken.

FS: What was the first thing you designed for a company?
RE: A series of doors for the company Bugnall.

FS: What is your favorite material / platform / technology?
RE: All the materials and technologies that provide the ability to create forms more plastics.

FS: When do you feel the most creative?
RE: Creativity is an emotional state unexpectedly. These are the different life situations that lead me to to think about a new object or the way in which I could improve an existing one.

FS: Which aspects of a design do you focus more during designing?
RE: The things on which I focus change according to the object that I find myself having to analyze. There must be a balance between form and function.

FS: What kind of emotions do you feel when you design?
RE: Trepidation and satisfaction.

FS: What kind of emotions do you feel when your designs are realized?
RE: An immense joy and satisfaction.

FS: What makes a design successful?
RE: The successful design is one that remains over time.

FS: When judging a design as good or bad, which aspects do you consider first?
RE: A good design is that you will not forget.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
RE: The designer must help to create interesting objects from the point of view of form, content and materials so that people become aware of the value of an object thought. The object thought assumes a conscience and it becomes difficult to abandon.

FS: How do you think the "design field" is evolving? What is the future of design?
RE: Currently I see that some companies are turning to designers directly, through competitions launched periodically. There is a more direct contact between the company and the designer. This opening facilitates the designer who has good ideas to see them realized.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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