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Interview with Alexandre Caldas |
Home > Designer Interviews > Alexandre Caldas |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Alexandre Caldas (AC) for A’ Design Award and Competition. You can access the full profile of Alexandre Caldas by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AC: To be honest, since I was a kid I lived amoung work shops and raw materials and probably because of that I always thought a Designer without knowing it. When you spend most of your time amoung materials without phones, ipads, computers, etc (1970s / 80s), we end up spending most of the time figuring out what to do, practicing the cult of leisure, finding out how to make real what we just imagined
FS: What is "design" for you?
AC: I think we already have a lot of definitions about Design . In some ways it appears well defined and in others very with abstract. For me it means freedom , specialy from dogmas and it can be sparked in many diferent ways . If It helps people and they like it , I`m good with that !
FS: What kinds of works do you like designing most?
AC: Furniture
FS: What was the first thing you designed for a company?
AC: It was a sk8board ... and it was for me .
FS: What is your favorite material / platform / technology?
AC: wood !
FS: When do you feel the most creative?
AC: amoung materials ... if it`s furniture , i love to work with separate parts , components and play with them .
FS: Which aspects of a design do you focus more during designing?
AC: aesthetics and functionality
FS: What kind of emotions do you feel when you design?
AC: freedom .
FS: What kind of emotions do you feel when your designs are realized?
AC: Joy.
FS: What makes a design successful?
AC: again , If It helps people and they like it ... i think it will have a great chance to be a winner
FS: When judging a design as good or bad, which aspects do you consider first?
AC: if it has any meaning or if it`s insignificant. I Always remember the Citrus-squeezer , it might not work weel for the porpouse it was designed , but is beautifull and starts a good conversation about design ... so it has a meanig . I think it`s great .
FS: From your point of view, what are the responsibilities of a designer for society and environment?
AC: Giant , we are one of the front line in this issue , because we have the power to choose materials and solutions and raise awareness in consumers, customers and partners to make the shift in this current paradigm . we need good engineers and conscious designers.
FS: How do you think the "design field" is evolving? What is the future of design?
AC: have to be responsible and it will be always a story telling ... with happy ending .
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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