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Interview with Francesco Perdichizzi |
Home > Designer Interviews > Francesco Perdichizzi |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Francesco Perdichizzi (FP) for A’ Design Award and Competition. You can access the full profile of Francesco Perdichizzi by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FP: I have designed and realized most of the pieces of furniture within my house. In a chronological order, since the 1980, I have realized: internal wooden and glass doors, wardrobe and consolle located at the entrance of the house, a bookcase and a wooden desk, the complete sets of lacquered wooden furniture for my two children’s bedroom, a built-in pantry cabinet within the corridor, the Hi-Fi cabinet made of lacquered wood, a built-in kitchen with hand painted tiles and colored wooden doors, a toilet cabinet with mounted mirror for the bathroom.
FS: Can you tell us more about your company / design studio?
FP: I am the owner of an engineering company which was never professionally involved in the design of furniture. As of today the design of furniture is just an hobby, I hope it will be part of my main activities for the future.
FS: What is "design" for you?
FP: It is the art of make your daily life more enjoyable. Being surrounded by pleasant environments and objects puts you in a good mood.
FS: What kinds of works do you like designing most?
FP: As of today I have always designed pieces of furniture. I would like to start designing fashion bags and glasses.
FS: What is your most favorite design, could you please tell more about it?
FP: The one that I have never shown to someone: a pair of glasses.
FS: What was the first thing you designed for a company?
FP: I have never designed furniture for other Companies.
FS: What is your favorite material / platform / technology?
FP: solid wood (legno massello)
FS: When do you feel the most creative?
FP: So far I have designed pieces of furniture just for the pleasure to do something that finally belongs to me, not because I felt like a creative. After several good works my family and friends start calling me "a creative".
FS: Which aspects of a design do you focus more during designing?
FP: As a personal and professional background I always face the aesthetic and the functional/constructive aspects at the same time.
FS: What kind of emotions do you feel when you design?
FP: I usually start from a clue. What most fascinates me is giving life to the idea, making it tangible. The planning phase gets me as the reading of an adventure book, page after page it caches me.
FS: What kind of emotions do you feel when your designs are realized?
FP: At the end i usually feel satisfied about my creation.
FS: What makes a design successful?
FP: To my opinion, success of a design is given by the ability of the designer to lend a new expressivity to objects related to your daily life.
FS: When judging a design as good or bad, which aspects do you consider first?
FP: The feasibility and the usability are factors that can not be ignored. A project can be considered good when the result is rewarding, both aesthetically and mentally.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
FP: I think a designer is responsible for the well-being of other people. Living in a pleasant environment helps your mood. A good design always looks toward the environmental sustainability.
FS: How do you think the "design field" is evolving? What is the future of design?
FP: I believe that design is going through a good time. The number of young designers is growing exponentially. Nowadays designers are facilitated by Internet: it's much more easier to promote new designs and therefore to contribute to the growth of this filed
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
FP: I have never taken part to an exhibition. I would have liked to expose my design "Sofa Rainbow" at Salone del Mobile exhibition in Milan, but I couldn't because of my age.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FP: Most of the time the inspiration comes from the partial or distorted vision of an object. Sometimes it happens that, watching a particular object, I find the main idea to think to a completely different object which has a different use or a different purpose.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
FP: I honestly do not have a particular style, I elaborate what comes to my mind.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
FP: The surrounding nature of my homeland helps me a lot. I live on the seaside between Capo Milazzo and Capo Tindari in front of the Aeolian Islands. I assure you that the sunset, from this point of view, with the beautiful Aeolian Islands in front of you, is an awesome experience, that everybody should try once in a lifetime.
FS: How do you work with companies?
FP: I honestly do not know, I have no experience about.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
FP: To not be prejudiced and to not put limits to the designers' cretivity. A good designer can be selected also from his past life experiences.
FS: Can you talk a little about your design process?
FP: It always begins with a pencil sketch on any piece of paper (i did the first draft of the Sofa Rainbow on a commercial envelope), then I process it at the computer with a CAD software. I always make adjustments while I'm working on a project.
FS: What are 5 of your favorite design items at home?
FP: A lamp with a butterfly lampshade, a solid wood table with a wooden screw in the center of it for the vertical movement and wooden chairs covered with black leather; a chair in lacquered wood and black leather; a rocking chair in painted wood.
FS: Can you describe a day in your life?
FP: I wake-up at 7-7:30; at 9 am, I go to my office to work and deal with building practices in public offices (City Hall, Land etc..); at around 10:30 I'm usually off to the bar for the usual morning coffee, a quick look at the local newspaper and a quick talk with some friend; at around 13-13:30 lunch break with my family and at 15:30-16 I'm back to the office, working and meeting customers, at 8 pm back home. After having dinner with the family my life as designer begins: TV on gives me some company and keep me informed about daily events. I go to bed around 1 o'clock.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
FP: I'm not able to dispense pearls of "artistic wisdom", i can just suggest that young designers should deeply believe in what they do. None of the most famous designer has found success with his/her the first design.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
FP: An unknown designer has the freedom to design what he really wants while a famous designer has the burden of having to confirm his reputation.
FS: What is your "golden rule" in design?
FP: When I think of a new idea, wherever I am, I make a sketch.
FS: What skills are most important for a designer?
FP: knowledge about production processes are essential for a designer.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
FP: I use a simple CAD software; with it I make 'drawings' as if I used the pencil. I don't use 3D, I build the different points of view of an object one by one, this helps me a lot to understand the feasibility of the product
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
FP: Not being a professional designer yet, I dress the role of designer just after dinner.
FS: How long does it take to design an object from beginning to end?
FP: It depend on when the final solution comes up to my mind. It can takes few months or even years, impossible to know it beforehand.
FS: What is the most frequently asked question to you, as a designer?
FP: I don't know, I'm now getting closed to the design world .
FS: What was your most important job experience?
FP: As "designer" the my son's bedroom. As engineer the project of the Sports Hall of my hometown (Barcellona Pozzo di Gotto), in particular the wide dome structurally supported by glulam beams
FS: Who are some of your clients?
FP: So far I have no clients in the design field. My friends several times asked me to design something for them, but I haven't ever done it simply for a lack of time.
FS: What type of design work do you enjoy the most and why?
FP: To create a new object fascinates me, whatever it is.
FS: What are your future plans? What is next for you?
FP: I would like to develop some ideas about clothing accessories such as handbags and sunglasses.
FS: Do you work as a team, or do you develop your designs yourself?
FP: I do designing by myself, occasionally I let my colleagues or friends (some of them are architects) see my works just to listen to their criticisms and suggestions. I'd like to collaborate with someone else who is keen on design as much as I am, but so far it has not happened to me.
FS: Do you have any works-in-progress being designed that you would like to talk about?
FP: I'm working on handbags, trolley and...glasses.
FS: How can people contact you?
FP: My phone number is +39 338 7421780 (italian speakers) +39 347 3079084 (english speakers)
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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