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Interview with Nic Butti BUTTIstile |
Home > Designer Interviews > Nic Butti BUTTIstile |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Nic Butti BUTTIstile (NBB) for A’ Design Award and Competition. You can access the full profile of Nic Butti BUTTIstile by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
NBB: 2001. Laurea in disegno industriale, Politecnico di Milano 2002. Master in transportation design and management, 110L, Politecnico di Milano Yes, I always wanted to be a designer, and I'm always working to become a better one.
FS: Can you tell us more about your company / design studio?
NBB: BUTTIstile industrial design è una giovane società specializzata in industrial design, sviluppo prodotto, comunicazione e grafica. Fondata nel 2011 da Nicola Butti, BUTTIstile è attualmente l’unico studio italiano di design della città di Wuxi ed è apprezzata dai numerosi clienti sia cinesi che occidentali per la capacità di integrare lo stile e l’eleganza del design italiano con la complessa gestione dello sviluppo industriale dei prodotti progettati. Il team è attualmente composto da 6 designers full-time più quattro part-time, inclusi un designer americano ed uno austriaco, oltre al sottoscritto. BUTTIstile si avvale inoltre di collaborazioni internazionali con due studi a Milano (ginofinizio design management e 967 architetti associati) ed uno a Melbourne, Australia (Drysdale Engineering Co, ltd.). www.buttistile.com
FS: What is "design" for you?
NBB: life.
FS: What kinds of works do you like designing most?
NBB: designing MOTORCYCLES is my favourite.
FS: When do you feel the most creative?
NBB: On sunny days, before going for a motorcycle ride. I feel some sort of creative energy flowing through my whole body, and I can suddenly visualize where and how my lines should flow.
FS: Which aspects of a design do you focus more during designing?
NBB: User's experience.
FS: What kind of emotions do you feel when you design?
NBB: Mostly happiness. Surprise. Sometimes frustrations, as my pen/mouse/mouth cannot express my deeper feeling for the specific project
FS: What kind of emotions do you feel when your designs are realized?
NBB: Pride!
FS: What makes a design successful?
NBB: Emotion.
FS: When judging a design as good or bad, which aspects do you consider first?
NBB: Who's supposed to be USING it? how? What other options does he/she have?
FS: From your point of view, what are the responsibilities of a designer for society and environment?
NBB: Designers can change the world. The key-factor is to find customers willing to invest and risk.
FS: How do you think the "design field" is evolving? What is the future of design?
NBB: more and more interface, less shapes.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
NBB: I lived in China for the last 7 years and yes, I feel that my cultural background (Italian) is always a dominating element of my designs. I had good teachers, inside and outside the schools I attended, and also I was lucky enough to be born in such a beautiful place as Como.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
NBB: Dare changing your life. Use internet in a clever way to find OPPORTUNITIES, and open as many doors as possible, in the process of becoming the master of ONE specific skill.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
NBB: it all depends on your customer...
FS: What is your "golden rule" in design?
NBB: SMILE.
FS: What skills are most important for a designer?
NBB: Imagination, creativity and communication. All technical skills can be learnt or outsourced
FS: Do you work as a team, or do you develop your designs yourself?
NBB: A great international team, thank you guys!
FS: Do you have any works-in-progress being designed that you would like to talk about?
NBB: A few, including motorcycles, bicycles accessories, and new medical devices for VINNO: follow us on buttistile.com for the latest news
FS: How can people contact you?
NBB: nicolabutti@gmail.com
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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