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Interview with Jesvin Yeo

Home > Designer Interviews > Jesvin Yeo

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Jesvin Yeo (JY) for A’ Design Awards and Competition. You can access the full profile of Jesvin Yeo by clicking here.

Interview with Jesvin Yeo at Friday 21st of October 2016
Jesvin Yeo
FS: What is "design" for you?
JY: Good communication design should base on values of culture and heritage, and include new thoughts to stimulate people to think beyond the obvious. It should also be beautiful, emotionally connect with people and leave a profound impact.

FS: What kinds of works do you like designing most?
JY: I am interested in projects that allow me to examine the differing notions and levels of aesthetics that are manifested in the tradition of Asian arts and craft. Especially how the value of what is deemed culturally acceptable in aesthetics changes in response to its ongoing dialogue with the contemporary. The facets that I wish to focus on are the age-old question of self-identity and semantics; how these evolve and transmute themselves in the cultural zeitgeist or whose meaning is erased through globalisation. It is interesting to observe how the pockets of diverse culture collectives view and struggle to comprehend internationalism through the coloured lenses bestowed on them by their respective heritage and how this, in turn, influences cross-regional and international relations.

FS: What makes a design successful?
JY: Good communication design should base on values of culture and heritage, and include new thoughts to stimulate people to think beyond the obvious. It should also be beautiful, emotionally connect with people and leave a profound impact.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
JY: My creativity stems from everyday experiences and my inspiration comes from Asian culture, traditions and lifestyles. I am always fascinated by the confluence of cultural elements, cultural identity & tradition, and its interaction with the elements of the modern world.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
JY: The main qualities of a successful communication designer are hard work, being considerate in terms of social responsibility and ecological sensitivity and to express attitudes and thoughts of the client and oneself.

FS: How can people contact you?
JY: jesvin@jesvinyeo.com

FS: Any other things you would like to cover that have not been covered in these questions?
JY: The construction of Chinatown Visitor Center of Singapore had been the biggest challenge for me so far. My team had to be mindful with every aspect of our design, as it was an architectural project. The challenge was combining display, graphic design and architecture all in one unified work. We were learning every single day while we were doing this project.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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