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Interview with Sharon Webber-Zvik

Home > Designer Interviews > Sharon Webber-Zvik

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Sharon Webber-Zvik (SW) for A’ Design Awards and Competition. You can access the full profile of Sharon Webber-Zvik by clicking here.

Interview with Sharon Webber-Zvik at Tuesday 19th of March 2013
Sharon Webber-Zvik
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SW: I did not go through the traditional designers path. I have always loved art and was always curious about it - I self studied it. Since 2003, I am the owner of a small design studio.

FS: Can you tell us more about your company / design studio?
SW: I specialize in branding small and medium businesses in the fields of various arts and design. I design both web and print: Package Design, Product Design, Posters, Marketing material, Copy-writing, etc. My clients usually approach me with a very preliminary idea of their business, and I transform their ideas into breathing, visual and commercial activities.

FS: What is "design" for you?
SW: Design is creation. It's the beginning of a new idea, it's the understanding on how things should look and feel. It's the realization of dreams and hopes.

FS: What kinds of works do you like designing most?
SW: I love to design and brand the most difficult subjects. I like the challenge in creating visuals for "unbrandable" topics. I also love creating visuals for artists who relate to my work (singers, bands, writers, etc)

FS: What is your most favorite design, could you please tell more about it?
SW: I truly love my "pain and suffering" project design. I love it because of the research I had to conduct before I created it. I love because it is still evolving through the viewers even after I completed my part in it. I love it because it changed me.

FS: What was the first thing you designed for a company?
SW: The first design I have ever created was for a barbershop in the US.

FS: What is your favorite material / platform / technology?
SW: I love paper. The metamorphosis of the material is intriguing to me, its' circle of life is so clear and engraved in the outcome.

FS: When do you feel the most creative?
SW: Always.

FS: Which aspects of a design do you focus more during designing?
SW: I focus on feelings and emotions. For example: the emotional response to the very first impression.

FS: What kind of emotions do you feel when you design?
SW: I feel joy, but almost always combined with little fear (not sure why)...

FS: What kind of emotions do you feel when your designs are realized?
SW: Joy, great happiness and pride.

FS: What makes a design successful?
SW: If it serves its' purpose and beyond.

FS: When judging a design as good or bad, which aspects do you consider first?
SW: How does it effects me? Does it touch me or influence me in any way?

FS: How do you think the "design field" is evolving? What is the future of design?
SW: The awareness to creation of good designs in any design field is rising. I believe that creating designs using new methods and materials is the future.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SW: Music makes me feel creative and full of ideas. Fashion and textiles are great as color inspirations.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SW: My designs are story-tellers. I invest a lot of efforts in the finest and smallest details in my design work.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SW: I live in Israel and local mentality assures that I will always get the most direct feedback (good or bad) for my work. It should be noted, though, that my clients are from all over the world.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
SW: I always prefer artistic freedom. I wish myself and fellow-designers projects with loads of artistic freedom.

FS: What are 5 of your favorite design items at home?
SW: Portraits of my great-great-grandparents, Vintage cook-books (I love the layout and typography), Design books from all over the world, An amazing yellow dress I just bought from an Israeli fashion designer.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
SW: Never give up and trust your gut-feelings.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
SW: On the positive side, designers always have to re-invent themselves. On the negative side, designers always have to re-invent themselves.

FS: What is your "golden rule" in design?
SW: Always try harder and go into details.

FS: What skills are most important for a designer?
SW: I think a designer has to be a good project manager, open minded and able to see far ahead throughout the entire project life cycle.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
SW: Paper and pencils. A good scanner. Adobe Photoshop and Illustrator.

FS: How long does it take to design an object from beginning to end?
SW: There is no golden rule. Each project is different.

FS: What is the most frequently asked question to you, as a designer?
SW: "How long does it take to design an object from beginning to end?"

FS: What type of design work do you enjoy the most and why?
SW: I enjoy it all. No specific preference

FS: What are your future plans? What is next for you?
SW: I would like to create designs that will be more bold and artistic

FS: Do you work as a team, or do you develop your designs yourself?
SW: No, I work by myself.

FS: How can people contact you?
SW: Meet me in person at the Gala Night or send me an email to sharonweb-at-gmail-dot-com


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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