Editor Frank Scott (FS) from DesignPRWire has interviewed designer Sharon Webber-Zvik (SW) for A’ Design Awards and Competition. You can access the full profile of Sharon Webber-Zvik by clicking here.
Interview with Sharon Webber-Zvik at Tuesday 19th of March 2013
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SW: I did not go through the traditional designers path. I have always loved art and was always curious about it - I self studied it. Since 2003, I am the owner of a small design studio.
FS: Can you tell us more about your company / design studio?
SW: I specialize in branding small and medium businesses in the fields of various arts and design. I design both web and print: Package Design, Product Design, Posters, Marketing material, Copy-writing, etc. My clients usually approach me with a very preliminary idea of their business, and I transform their ideas into breathing, visual and commercial activities.
FS: What is "design" for you?
SW: Design is creation. It's the beginning of a new idea, it's the understanding on how things should look and feel. It's the realization of dreams and hopes.
FS: What kinds of works do you like designing most?
SW: I love to design and brand the most difficult subjects. I like the challenge in creating visuals for "unbrandable" topics. I also love creating visuals for artists who relate to my work (singers, bands, writers, etc)
FS: What is your most favorite design, could you please tell more about it?
SW: I truly love my "pain and suffering" project design. I love it because of the research I had to conduct before I created it. I love because it is still evolving through the viewers even after I completed my part in it. I love it because it changed me.
FS: What was the first thing you designed for a company?
SW: The first design I have ever created was for a barbershop in the US.
FS: What is your favorite material / platform / technology?
SW: I love paper. The metamorphosis of the material is intriguing to me, its' circle of life is so clear and engraved in the outcome.
FS: When do you feel the most creative?
FS: Which aspects of a design do you focus more during designing?
SW: I focus on feelings and emotions. For example: the emotional response to the very first impression.
FS: What kind of emotions do you feel when you design?
SW: I feel joy, but almost always combined with little fear (not sure why)...
FS: What kind of emotions do you feel when your designs are realized?
SW: Joy, great happiness and pride.
FS: What makes a design successful?
SW: If it serves its' purpose and beyond.
FS: When judging a design as good or bad, which aspects do you consider first?
SW: How does it effects me? Does it touch me or influence me in any way?
FS: How do you think the "design field" is evolving? What is the future of design?
SW: The awareness to creation of good designs in any design field is rising. I believe that creating designs using new methods and materials is the future.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SW: Music makes me feel creative and full of ideas. Fashion and textiles are great as color inspirations.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SW: My designs are story-tellers. I invest a lot of efforts in the finest and smallest details in my design work.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SW: I live in Israel and local mentality assures that I will always get the most direct feedback (good or bad) for my work. It should be noted, though, that my clients are from all over the world.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
SW: I always prefer artistic freedom. I wish myself and fellow-designers projects with loads of artistic freedom.
FS: What are 5 of your favorite design items at home?
SW: Portraits of my great-great-grandparents, Vintage cook-books (I love the layout and typography), Design books from all over the world, An amazing yellow dress I just bought from an Israeli fashion designer.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
SW: Never give up and trust your gut-feelings.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
SW: On the positive side, designers always have to re-invent themselves. On the negative side, designers always have to re-invent themselves.
FS: What is your "golden rule" in design?
SW: Always try harder and go into details.
FS: What skills are most important for a designer?
SW: I think a designer has to be a good project manager, open minded and able to see far ahead throughout the entire project life cycle.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
SW: Paper and pencils. A good scanner. Adobe Photoshop and Illustrator.
FS: How long does it take to design an object from beginning to end?
SW: There is no golden rule. Each project is different.
FS: What is the most frequently asked question to you, as a designer?
SW: "How long does it take to design an object from beginning to end?"
FS: What type of design work do you enjoy the most and why?
SW: I enjoy it all. No specific preference
FS: What are your future plans? What is next for you?
SW: I would like to create designs that will be more bold and artistic
FS: Do you work as a team, or do you develop your designs yourself?
SW: No, I work by myself.
FS: How can people contact you?
SW: Meet me in person at the Gala Night or send me an email to sharonweb-at-gmail-dot-com
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