Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ronald Scliar Sasson (RS) for A’ Design Awards and Competition. You can access the full profile of Ronald Scliar Sasson by clicking here.
Interview with Ronald Scliar Sasson at Monday 4th of April 2016
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
RS: I always liked to design, the designer born with sensitivity to shapes and colors and always had so improved that during the 15 years I was an plastic artist.
FS: Can you tell us more about your company / design studio?
RS: We operate in the furniture market both industrial as art furniture. We work for clients who request our work and also sell projects for new customers.
FS: What is "design" for you?
RS: Design is the artistic way in which people solve their technical problems.
FS: What kinds of works do you like designing most?
RS: Furniture, benches, chairs and armchairs.
FS: What is your most favorite design, could you please tell more about it?
RS: I dont have a favorite project, I have several and many award-winning, virtually all are my favorites.
FS: What was the first thing you designed for a company?
RS: A chair.
FS: What is your favorite material / platform / technology?
RS: wood and CNC.
FS: When do you feel the most creative?
RS: When a good idea becomes possible to be performed.
FS: Which aspects of a design do you focus more during designing?
RS: Original drawing done with pencil and paper.
FS: What kind of emotions do you feel when you design?
FS: What kind of emotions do you feel when your designs are realized?
FS: What makes a design successful?
RS: Innovation and cost effectiveness.
FS: When judging a design as good or bad, which aspects do you consider first?
RS: Very good consider simplicity, and very bad exaggeration.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
RS: Perform innovative designs, beautiful, sustainable and conscious.
FS: How do you think the "design field" is evolving? What is the future of design?
RS: Conscience with regard to materials and need for inclusion in the labor market.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
RS: The last was the ART in Rio in September and the next at the Salon of Milan and NHOW.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
RS: Architecture, nature and innovation.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
RS: Minimalist, inspired by the architecture concretist.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
RS: Living in Gramado, Brazil, which has only cons for lack of working conditions do not influence me for the Brazilian culture in all, my design is international.
FS: How do you work with companies?
RS: On request of a customer or offering solutions to new customers.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
RS: To focus and know where to come on the market, and combine this with a professional decision that fits and enabled.
FS: Can you talk a little about your design process?
RS: Research, observation, drawing freehand, prototyping and final piece.
FS: What are 5 of your favorite design items at home?
RS: Karim Rashid butterfly chair, Saarinen Table, Hay Objects, Tom Dixon lamps and Apple gadgets.
FS: Can you describe a day in your life?
RS: Work, sport, family.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
RS: Believe in their style and follow it to the end.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
RS: Negative is the lack of vision of the market and several manufacturers, positive is the satisfaction of seeing a project completed.
FS: What is your "golden rule" in design?
RS: Simplicity and conviction.
FS: What skills are most important for a designer?
RS: Limit on the dash, details economy.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
RS: 3D studio, art books, pencils, pens and common sense.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
RS: Focused on what really matters every day.
FS: How long does it take to design an object from beginning to end?
RS: It may take a week to several months, depending on complexity.
FS: What is the most frequently asked question to you, as a designer?
RS: What was my inspiration.
FS: What was your most important job experience?
RS: Art direction for Voler company in Brazil.
FS: Who are some of your clients?
RS: Voler, Sergio Bertti and Tecline.
FS: What type of design work do you enjoy the most and why?
RS: Furniture, because I identify myself on this.
FS: What are your future plans? What is next for you?
RS: Working with some company in Europe.
FS: Do you work as a team, or do you develop your designs yourself?
RS: I have a team.
FS: Do you have any works-in-progress being designed that you would like to talk about?
RS: I have more than 25 works in progress, no specific at this time.
FS: How can people contact you?
FS: Any other things you would like to cover that have not been covered in these questions?
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