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Interview with Paula Werneck

Home > Designer Interviews > Paula Werneck

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Paula Werneck (PW) for A’ Design Awards and Competition. You can access the full profile of Paula Werneck by clicking here.

Interview with Paula Werneck at Saturday 14th of April 2012
Paula Werneck
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
PW: As an young architect, my background goes to the influence of Brazilian architecture mixed with the influence of European Architecture from the time I had the chance to study in France. I've always worked in big architecture offices like CDCA and SMD in Rio de Janeiro. But also, I always had my private clients working mainly with interior design. So, my background is the search for knowledge, for architecture.

FS: What kinds of works do you like designing most?
PW: The best aspect of architecture I think that it is difficult to find something that you don't like to work with. I'm most interested in large scale projects.

FS: Which aspects of a design do you focus more during designing?
PW: Conception combining models, 3d models and drawings.

FS: What kind of emotions do you feel when your designs are realized?
PW: Pride and always will of continuity.

FS: What makes a design successful?
PW: Creativity combined with technical aspects.

FS: When judging a design as good or bad, which aspects do you consider first?
PW: If the design has reached its purpose and the level of relevancy. Also, new solutions, new questions. Innovation.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
PW: Rio de Janeiro, Brazil. Surprisingly no. Sometimes, it's all about the cost. Nowadays, this scenario is starting to change and architecture has gained its strength again.

FS: What is your "golden rule" in design?
PW: Design to win.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
PW: Revit Architecture, Autocad, Photoshop and Rhinoceros mainly as softwares. For inspiration, my books, magazines and internet.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
PW: Usually I work very hard on weekends and at night.

FS: How long does it take to design an object from beginning to end?
PW: It depends.

FS: Do you work as a team, or do you develop your designs yourself?
PW: Most of them I worked solo. However, I really enjoy working with a team.

FS: How can people contact you?
PW: Email, Telephone, Letters, Social network...


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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