|
|
|||||||||||||||||
|
||||||||||||||||||
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Tom Kerpert (TK) for A’ Design Award and Competition. You can access the full profile of Tom Kerpert by clicking here. |
||||||||||||||||||
Interview with Tom Kerpert at Tuesday 17th of April 2012 FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer? TK: My background is in engineering, specifically plastics engineering and I have been involved in product development and design through most of my career. Eight years ago I decided to leave the corporate environment to concentrate on product design and pursue my own ideas. FS: Can you tell us more about your company / design studio? TK: I started my studio 8 years ago after leaving the corporate environment. My aim has always been to provide a "concept to product" service to my clients. FS: What is "design" for you? TK: The "perfect" design encompasses functionality, aesthetics, ease of use and ease of manufacture, longevity and recyclability, form and function have to go hand in hand as equal partners FS: What is your most favorite design, could you please tell more about it? TK: I admire the work of the "Wiener Werkstaette", the first attempts on clean functional and aesthetic design for everyday articles. FS: What was the first thing you designed for a company? TK: Plastic containers and closures. FS: What is your favorite material / platform / technology? TK: Plastics in all its forms and processes. The possibilities are limitless from a material and processing point of view. FS: When do you feel the most creative? TK: My most creative time is early in the morning with a clear head and the new african sun on my face FS: Which aspects of a design do you focus more during designing? TK: There has to be an even balance between aesthetics, functionality and manufacturability. To achieve this balance is the most difficult part of the design process. FS: What kind of emotions do you feel when you design? TK: It definitely puts me in my "happy place" removed from time and space FS: What kind of emotions do you feel when your designs are realized? TK: The is no greater sense of achievement then seeing something which started as a tiny seed in your head as finished product in your hands FS: What makes a design successful? TK: Functionality, aesthetics, ease of use for the end user FS: When judging a design as good or bad, which aspects do you consider first? TK: What does it do for me? Is it improving my life materially, emotionally, intellectually? FS: From your point of view, what are the responsibilities of a designer for society and environment? TK: Sustainability and recyclability are definitely key aspects to be taken into account in today’s design. Re-use and multi-use of articles are becoming more and more critical. FS: How do you think the "design field" is evolving? What is the future of design? TK: Design is becoming more and more important to set your product apart from the glut of very often mediocre offerings out there. FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition? TK: I had two photography exibitions in vienna in 1978, one in an art gallery and as part of a collective at the museum of the 20th century FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations? TK: My inspiration comes from analysing everyday products, studying them and trying to improve on them, make the better, simpler and more affordable FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design? TK: Minimalistic, finding that right balance between ease of use and ease of manufacture without compromising the aesthetics of the final product. I am always trying to combine design and engineering right from the start. FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country? TK: Living in South Africa together with growing up in Austria has given me a unique cross cultural experience which has definitely broadened my horizon and outlook to the world at large. FS: How do you work with companies? TK: I normally get commissioned by my clients for a specific project. FS: What are your suggestions to companies for working with a designer? How can companies select a good designer? TK: My suggestion to companies is get a good designer, trust him and let him get on with the job. Be clear in your mind what you want and produce a comprehensive brief. With regards to selection, look at his previous track record and see if you are also compatible on a personal level. FS: Can you talk a little about your design process? TK: After receiving the brief from the client I look first for missing information and clarify all open questions. The next step is to provide the client with several possible solution concepts. Once a general direction has been agreed on I work towards the final design. On final design approval detailed CAD models and drawings are prepared for final manufacture. FS: What are 5 of your favorite design items at home? TK: My Samsung appliances and my original Thonet chair FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers? TK: Learn as many different skills as possible, especially on the technology, engineering and manufacturing side. FS: From your perspective, what would you say are some positives and negatives of being a designer? TK: The positve side is an outlet for your creativity the negative sometimes is the lack of vison of your clients FS: What is your "golden rule" in design? TK: Always keep the balance between aesthetics, use and manufacture FS: What skills are most important for a designer? TK: Imagination, mental flexibility, and the ability to bring thought to paper or screen. FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.? TK: Computer 3D modelling, stereolithography, a large library and the world around me. FS: Designing can sometimes be a really time consuming task, how do you manage your time? TK: Being an independent designer gives me the flexibility to work anytime of the day or week when inspiration strikes. FS: How long does it take to design an object from beginning to end? TK: That really depends on the project. It can be anything 16 hours to 16 weeks FS: What is the most frequently asked question to you, as a designer? TK: "How much will it cost?" FS: What was your most important job experience? TK: Working on design and manufacture together gave me the experience to design products which are functional from a use and manufacturing point of view without compromising aesthetics FS: Who are some of your clients? TK: My client base encompasses mostly small to medium size companies and a few multinationals FS: What type of design work do you enjoy the most and why? TK: Creating something usefull for the world FS: What are your future plans? What is next for you? TK: I am planning to launch my own brand of designed products in the appliance and furniture fields. FS: Do you work as a team, or do you develop your designs yourself? TK: I work and develop my designs by myself with constant interaction from the client to ensure the final design exceeds the client’s expectation. FS: Do you have any works-in-progress being designed that you would like to talk about? TK: I am working on new roll on deodorant concepts with a multinational company which are far removed from everything that is currently on the market. FS: How can people contact you? TK: Most of my clients came to me by referrals from existing clients or contacts in the various industries. Also via E-Mail on info@ddidesign.co.za
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. Press Members: Register and login to request a custom interview with Tom Kerpert. |
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
Good design deserves great recognition. |
A' Design Award & Competition. |