Amazing Bio Corporate Identity by Lawrens Tan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Amazing Bio PRIMARY FUNCTION: Corporate Identity INSPIRATION: Inspired by Nature. Amazing Bio uses natural enzymes extracted from natural products. The brand seeks to educate consumers on why going natural matters. The logo is designed with the idea of active enzymes with its active cleaning power. The colour blue depicts the liquid state. In the execution, inspiring imagery of close to nature concepts is introduced to capture the close relationship between nature and us. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This entire campaign ranges from the logo design to the packaging, website to photography and video. Amazing Bio Pte Ltd focuses on all natural enzyme cleaning solutions that does not harm the environment and is also PH 7+-1 Neutral that is also gentle on skin. They believe that by going natural doesn’t only saves the environment but also maintains a healthy living lifestyle using all natural ingredients. OPERATION / FLOW / INTERACTION: The entire branding package is to create a relationship with consumers through emotional nature interaction imageries and interesting facts about why going green matters in the environment we live in today. Images are used in the social media instance and a video is introduced about the attributes of the brand and the product. PROJECT DURATION AND LOCATION: The product started in Sept 2018 and finished in Feb 2019 in Singapore. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The idea was based entirely on keeping the balance of nature and the modern world. In the identity design, one of the crucial factor was how to bring out the essence of active enzymes. The design had to be fully of action and continuous. And the very idea of overlapping circles came to mind. It could depict the natural active enzymes, and cleaning power where the 'bubbles' could be easily animated if needed in terms of animation. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Logo Design, Brand identity, Graphic Design, Video RESEARCH ABSTRACT: in depth research of the differences between a normal cleaning detergent versus a nature detergent were intensively carried out. As well as the entire brand strategy because in the market there are so many brands of detergent at very affordable pricing. In the creative challenge, it is about educating why using natural products is better because of the characteristics of each ingredients used. They are no harmful chemicals and ingredients, and it's cleaning power is much more effective. It does not only do good for sensitive skin, but also works very well for the environment. In the approach, tips on using natural, why it matters are all implemented in the strategy. CHALLENGE: With the competitive Laundry detergent industry, what matters behind this branding campaign was going full organic, even when it comes to the logo design where the active enzyme activity is shown. The rest of the art direction is skewed towards emotional part of being with nature. Taking care, going near and interacting with what Mother Earth gave. The entire look and feel had to be minimal and sleek. Most time was given researching for stock imagery. And to add on to the execution, a video was established. Telling the story of why using natural products is essential to the everyday lives. ADDED DATE: 2020-02-17 04:12:05 TEAM MEMBERS (2) : Creative Director: Lawrens Tan and Videographer: Lawrence Goh IMAGE CREDITS: Video footage credits from Videvo Music: Tristan-Lohengrin, Look-at-the-clouds. Free-stock-music.com Videographers: Lawrence Goh, Lawrens Tan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Amazing Biotech Pte Ltd PROFILE: Inspired by Nature. Amazing Bio uses natural enzymes extracted from natural products. The brand seeks to educate consumers on why going natural matters. |
| AWARD DETAILS | |
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Amazing Bio Corporate Identity by Lawrens Tan is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Read the interview with designer Lawrens Tan for design Amazing Bio here.· Press Members: Login or Register to request an exclusive interview with Lawrens Tan. · Click here to register inorder to view the profile and other works by Lawrens Tan. |
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