Milly Pro Nursing Bra by Wukun Dong and Roger Gu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Milly Pro PRIMARY FUNCTION: Nursing Bra INSPIRATION: After the designer's own pregnancy, we found that the current nursing bra is very backward, poorly designed, lack of effective anti-sagging and other functions. Nursing bra is a must-have for breastfeeding moms. 80% of moms have experienced breast sagging after lactation. Modern women need versatile products to improve the quality of life for mothers and infants. 10 years of experience in the functional bra research and development allows us to create a multifunctional and comfortable nursing bra. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Milly PRO is a functional nursing bra dedicated to pregnant and nursing moms. Anti-Sagging, Rapid Feeding, and Fit Healthy are the most remarkable points. It helps support the breasts during breastfeeding, provide more flexible and convenient opening mechanisms for all breastfeeding postures and support week over week pregnancy belly growing without pressure. The use of eco-friendly free-cut fabrics and natural plant dyeing technology makes it reach the higher standard for infants and children. OPERATION / FLOW / INTERACTION: After putting on the bra, make sure that the wireless supporting belt is fixed to the base of breasts to make it stable and to prevent breast sagging. Flexible cup size can be achieved by adjusting the buckles on both sides of the bra, in order to accommodate the changes of breasts volume during breastfeeding. The crossover Four-way Breastfeeding Opening structure provides convenient opening mechanisms for all breastfeeding postures. You can freely choose the open ways like upper opening, side opening and fully opening. PROJECT DURATION AND LOCATION: Project started in January 2017 in Shanghai, China and finished in February 2018 in Shanghai. The product was launched in 2018 and was exhibited in the Red Dot Design Museum in July 2019. |
PRODUCTION / REALIZATION TECHNOLOGY: Main fabric: made from 73%PA, 27%EA, OEKO-TEX 100 certified. The production process of this eco-friendly free-cut material is non-pollution and energy saving. Its electrical rating can save 8% Kwh/t compared with normal process. Cup Lining: made from 100% cotton, adopted natural plant dyeing technology. There is no toxic chemical use in the dyeing process so that it makes sure safety for both moms and babies. Thanks to the bonding technology, no elastic band is used that reduces the consumption of more than 60,000 meters treatments yearly (calculated by 40,000 pieces sold per year). SPECIFICATIONS / TECHNICAL PROPERTIES: Measurements: bust 70BCD-75BC: EU Size S, bust 70E-75D-80BC: EU Size M, bust 80DE-85BCD: EU Size L, Bust 85E-90BCD-95BCD: EU Size XL TAGS: Multifunctional, nursing bra, anti-sagging, rapid feeding, maternity, breastfeeding, plant dyeing, eco-friendly, free-cut, pregnant RESEARCH ABSTRACT: Hundreds of respondents were tracked throughout the year on three issues: changes in breast size, dressing habits and purchasing needs during the pregnancy and lactation period. It turned out that breast size will grow to about 1.5-2 times, post-90s generation are more concerned about sagging and comfort, meanwhile reliable products from pregnancy to lactation are the vital consideration. It is clear from this observation that there is a need to develop a new functional nursing structure with new materials. CHALLENGE: We tried to find the right balance between versatility and comfort. That is where we faced main challenge. We have optimized the support structure by making it smaller, separating the focus stress and reducing the unnecessary materials to ensure as stabile, simple and comfortable as possible. The second challenge was to provide continuous adaptability to changing sizes. Breast size increases at least 1.5 times and frequently changes before and after lactation. After many pattern-making processes and multiple tests, a non-interference adjustable bottom and cups were created to ensure the best fit. ADDED DATE: 2020-02-15 05:17:05 TEAM MEMBERS (3) : Roger Gu, Wukun Dong and Shuling Lian IMAGE CREDITS: Roger Gu PATENTS/COPYRIGHTS: Patented. Patent No: ZL201720523010.2. Patent Holder: Luo Lan. Year: 2018. Jurisdiction: CNIPA. Patented. Patent No: ZL201720522990.4. Patent Holder: Luo Lan. Year: 2018. Jurisdiction: CNIPA. Patented. Patent No: ZL201720522633.8. Patent Holder: Luo Lan. Year: 2017. Jurisdiction: CNIPA. |
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| Visit the following page to learn more: http://www.infansy.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: INFANSY’S PROFILE: Located in Shanghai, China, INFANSY’S maternity is a brand of innovative maternity and nursing products for Chinese new generation moms who care about the practicality and aesthetics. The designer’s main goal is for women to enjoy their pregnancy and lactation while keeping fit and dynamic. |
| AWARD DETAILS | |
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Milly Pro Nursing Bra by Wukun Dong and Roger Gu is Runner-up for A' Design Award in Baby, Kids' and Children's Products Design Category, 2019 - 2020.· Read the interview with designer Wukun Dong and Roger Gu for design Milly Pro here.· Press Members: Login or Register to request an exclusive interview with Wukun Dong and Roger Gu. · Click here to register inorder to view the profile and other works by Wukun Dong and Roger Gu. |
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