Boodha Baagh bottle Indian Beverage Package by Maryam Gholizadeh Sorbaghi |
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| DESIGN NAME: Boodha Baagh bottle PRIMARY FUNCTION: Indian Beverage Package INSPIRATION: The Boodha Baagh has some critical missions to making good feels like being powerful, being luxurious, being unique, and persuading people to try Arrack. The origin of Boodha Baagh refers to the Bengal tiger that is the symbol of strength and luxuriousness. Also, it is from an endangered species that makes it so unique. These characteristics convince someone Boodha Baagh contains something valuable to be tried. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Use of bright colors in addition to the Bengal tiger motifs has given the Boodah Baugh design a distinctive look. The harmonic, carved, and cubic form of the container is used to reflect the tiger’s elegance and firmness characteristics. The design of the package and the label represents the characteristics of Indian Arrack famous for its high quality. OPERATION / FLOW / INTERACTION: The creation of Boodha Baagh was with the ambition that the soil of glory and originality lied in the design, presents the excellence of Indian Arrack and reinforce the brand identity. The major challenge was affecting consumers with visual appeal and aesthetic impact of the pack to accept Indian Arrack as a valuable product and keep it in mind for the future. PROJECT DURATION AND LOCATION: It started in Tehran, Iran in March 2019 and finished in May 2019. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: First sketches were done by paper and pencil. Visualized stage carried out in Rhino. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle 750ml, Height 24cm, Width 15 cm and depth 7 cm. TAGS: Packaging, Design, Bottle, Luxury, Arrack, Packaging Design RESEARCH ABSTRACT: Investigating Indian symbols and the impact of them for creating an effective design carried out by books, internet and bench marking the ordinary markets and materials. CHALLENGE: Designing an effective form in accordance with the Indian tiger characteristics was one of this work challenges. Also, creating an attractive in-depth motif for Boodha Baagh with a traditional background was another severe challenge of this work. ADDED DATE: 2020-01-14 10:38:25 TEAM MEMBERS (1) : IMAGE CREDITS: Maryam Gholizadeh Sorbaghi, 2019. |
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NAME: Maryam Gholizadeh PROFILE: A multidisciplinary designer with more than 10 years of professional experience in design as an industrial designer in product development in home appliance companies to corporate identity design and graphic projects. As a multidisciplinary designer, passionate about introducing different means for solving a design problem to enhance communities' quality of life. Interested in thinking and the details that make the design more beautiful and practical in addition to aesthetic. |
| AWARD DETAILS | |
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Boodha Baagh Bottle Indian Beverage Package by Maryam Gholizadeh Sorbaghi is Runner-up for A' Design Award in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Maryam Gholizadeh Sorbaghi. · Click here to register inorder to view the profile and other works by Maryam Gholizadeh Sorbaghi. |
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