Ye Lin Enzyme Tea Beverage by Wen Liu and Kaichen Xie |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ye Lin Enzyme Tea PRIMARY FUNCTION: Beverage INSPIRATION: The idea of the design is to create an affinity packaging of the product and highlight the benefits of the product. So we designed an anthropomorphic lemon image with a sporty girl image in the packaging. The girl seems positive, sunny, relaxed and like a regular visitor in the gym. The lemon seems a bit clumsy and it takes exercise very hard. These two figures on the image create a sense of humor. The design conveys a healthy and active lifestyle. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The client designed the packaging of Ye Ling Enzyme Tea in the last year, nevertheless, the design had negative feedback from the market. The consumers considered the packaging of the Ye Ling Enzyme Tea was not a young and fashionable style. So our designers' group intended to attract the young people market through the new packaging design. The designers adopted a more popular illustration style on the packaging and redesigned the front. The result of the design finally brings out a more vibrant effect for attracting the young people group. OPERATION / FLOW / INTERACTION: Considering the fact that the client expected the product would be popular in the young and fashionable people group; therefore the designers applied a lively illustration design for the packaging. The illustration design expresses an active and healthy idea of the product. Additionally, the designers apply the lemon image in the illustration to transfer a magic effect. The lemon image brings out an interesting and humorous effect on the design. The design develops a more topical and memorable result among the young generation. The final outcome of the design is very satisfactory. The customer can recognize for this new design. Moreover, the customer considers this new design is more attractive. PROJECT DURATION AND LOCATION: The project started in June 2019 and finished in August 2019 in Shenzhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The packaging design is a plastic bottle body with a digital printing sticker technique. SPECIFICATIONS / TECHNICAL PROPERTIES: The packaging size is 65mm in width, 65mm in depth and 170mm in height. TAGS: Illustration, Enzyme Tea, Packaging, Lemon, Sport Girl RESEARCH ABSTRACT: The client expected the Ye Ling Enzyme Tea could attract the younger groups, so we spent a lot of time on researching different social networks to study what nowadays teenagers like to purchase. We found that they are willing to purchase the well-known products. We also invited many young colleagues, their friends, and social networks to evaluate our designs. CHALLENGE: Since there are some illustrator-style packaging designs for tea beverages in the market, and those packagings style are similar to us; therefore we must work hard to make our packaging design looks more recognizable. ADDED DATE: 2019-09-12 08:53:32 TEAM MEMBERS (3) : Designer: Wen Liu, Designer: Kaichen Xie and Designer: Weijie Kang IMAGE CREDITS: Image #1: Creator Wen Liu, Ye Ling Enzyme Tea, 2019. Image #1: Illustrator Kaichen Xie, Ye Ling Enzyme Tea, 2019. Image #1: Creator Weijie Kang, Ye Ling Enzyme Tea, 2019. Image #1: Photographer Sangju Li, Ye Ling Enzyme Tea, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Anhui Yelin Beverage & Food Co., Ltd PROFILE: Anhui Yelin Beverage & Food Co., Ltd. is one of the enterprises of Yingjia Group. It is located in the north of Dabie Mountain, in Huoshan County in the central and western part of China, adjacent to Foziling Reservoir. The company was founded in 2001. The main products of the company include three series of more than 20 products including Lishui, Tea/Drinking Water, Mountain Spring Water, Tea Series Drinks, and Wild Ridge Cottage Honeysuckle Drinks. |
| AWARD DETAILS | |
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Ye Lin Enzyme Tea Beverage by Wen Liu and Kaichen Xie is Runner-up for A' Design Award in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Wen Liu and Kaichen Xie. · Click here to register inorder to view the profile and other works by Wen Liu and Kaichen Xie. |
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