Shanghai Hero Recyclable Pen Box This is a green packaging pen box design by Haotian Wu |
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| DESIGN NAME: Shanghai Hero Recyclable Pen Box PRIMARY FUNCTION: This is a green packaging pen box design INSPIRATION: This Shanghai Hero pen box is my postgraduate design work(major project) . Since Shanghai is promoting the concept of garbage classification and environmental protection, on this basis, I thought it would be better if we can reduce the waste of materials so as to make the recycle use of waste. So I emphasized green environmental protection on the design of the hero pen. Secondly, Shanghai Hero pen box is a time-honored Shanghai brand. Currently is gradually on the decrease on its influence,so I want to revive it. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a green packaging design that converts pen case and pen container, which can greatly reduce material waste and increase the concept of sustainable environmental protection design. Also,This pen box packaging is designed according to three design features: Shanghai ethnic culture and sustainable environmental protection. OPERATION / FLOW / INTERACTION: This is a package design of a reusable pen holder with a feature of Shanghai's regional culture. This round pen box design mainly has two functions and an expression of the Shanghai regional culture. Functions of sales and protection: In the sales mode, the package design of the pen box can be used as the outer packing and to protect the pen. Recycling function: After sales, the consumer does not need to discard the pen box after taking it home, and can recycle it by converting the box into a pen holder. In order to keep the integrity of the packing design, a pen box packaging bag was also designed. PROJECT DURATION AND LOCATION: The project started from September 2017 in Shanghai and lasted until June 2019 in Shanghai. Meanwhile, the work won several Chinese Design awards and 2019 k-design (Grand Prize). FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Paper packaging materials used for sustainable environmental protection, because the paper packaging follows the "4R1D" design principle: Reduce, Reuse, Recycle, Refill, Degradable. It can be burned for energy; Paper packaging can use water-soluble glue, no oil solvent or low oil solvent ink, comprehensive cost is cheaper and conducive to environmental protection; Paper products are sustainable and can be reused. Paper packaging waste does not pollute the environment and can be used as fertilizer; SPECIFICATIONS / TECHNICAL PROPERTIES: 22cm x 8cm x 4cm This size is already the maximum size of the pen case. If the design exceeds this size, the pen case will appear very bulky and difficult to convert, which will affect the aesthetics and artistry.Also, if the converted pen holder becomes very large, it will bring inconvenience to the user.Lastly, the compact package works for pens, too.This size can facilitate bulk packaging and transportation for multiple pen boxes. TAGS: Shanghai Hero Pen , Pen Box , Pen Hold , Recyclable Design , Green Design , Reuse Design RESEARCH ABSTRACT: Type of Research: green packaging designResearch Research Objectives: reduce resource waste and increase green design concept. Research methods: to change the packaging structure and explore the possibility of secondary use of packaging.And on the packaging to find the local characteristics of the cultural image. Data Collection and Research Tools Used: case study, manufacturer survey, literature collection, data collection. research tools:laptop, camera Research in Real-Life Phenomena: this design work can reform the brand image and culture, upgrade the product design, change the business thinking, and create opportunities to remodel national brands through precipitation and hard work in the market.Moreover, the design works also conform to the social value orientation of sustainable environmental protection concept advocated by the government,finally to promote product culture and revive the role of product brand. CHALLENGE: The whole process of design is both interesting and difficult.Now green design has become very diverse, I think many creative points have been invented or designed.I needed to figure out my own design style and philosophy.So I started with the structure of the package and started to develop my own things and ideas.It takes a lot of research to develop.I went through numerous failures and finally succeeded in making an environmentally friendly pen box. ADDED DATE: 2019-08-18 09:45:57 TEAM MEMBERS (1) : IMAGE CREDITS: Designer Haotian Wu,Shanghai Hero Recyclable Pen Box,2019. PATENTS/COPYRIGHTS: In Patenting. |
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NAME: Shanghai University Of Engineering Science PROFILE: School of art and design, Shanghai university of engineering and technology was founded in the former department of applied photography fine arts and advertising and imaging technology.The college has three departments of advertising, art design and photography, including advertising, art design, art design (product packaging and modeling design), art design (multimedia design), art design (exhibition and space design) and photography.And advertising and video technology (decoration art design), which is jointly established with Shanghai arts and crafts school, has a six-year vocational college system.There are 880 square meters of teaching area, with camera editing, photography, computer, production and other laboratories. |
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Shanghai Hero Recyclable Pen Box This Is a Green Packaging Pen Box Design by Haotian Wu is Runner-up for A' Design Award in Packaging Design Category, 2019 - 2020.· Read the interview with designer Haotian Wu for design Shanghai Hero Recyclable Pen Box here.· Press Members: Login or Register to request an exclusive interview with Haotian Wu. · Click here to register inorder to view the profile and other works by Haotian Wu. |
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