Chia Packaging by Kai-Luen Shiau |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Chia PRIMARY FUNCTION: Packaging INSPIRATION: In China, tea-making culture still belongs to the life style of the elderly, and for most contemporary young people, it also stays in the impression of an ancient oriental culture and art, so it is easy to create a sense of distance that is difficult to identify with. We think about how to re-establish the life relationship between tea and young people by means of packaging and visual younger design, so that tea-making culture can gradually become a life style and fun of young people. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Presently, the packaging and use of tea in the market are more traditional and difficult to closer to contemporary young people, so we want to use simple geometric lines with refreshing colors to create a set of visual language belonging to contemporary life style. On the other hand, with visual language, we try to create a concept of flexible use and convenience with cube-embedded packaging design, which also can reflect the flexible and casual attitude of contemporary young people. OPERATION / FLOW / INTERACTION: The unique packaging concept of cube-embedded can make the traditional large packaged tea reasonably packed into two small boxes, and can enhance the sealing to make the tea freshness more durable. On the other hand, two small box packages can be placed more freely in different spaces. In the Chinese tea-making experience, we can use the paper teaspoon in the small tool box to taste the tea first, then pour it into the cup to brew, and complete a simple Chinese tea-making experience with the paper cup mat in the box. PROJECT DURATION AND LOCATION: The design started in September 2018 and finished in March 2019, in Shanghai, China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This design concept has been implemented for Chia sets using high-quality matte surface paperboard. The inside peculiarities of the box construction are double-layered walls to achieve nice view during unpacking and to guarantee safety during logistic. SPECIFICATIONS / TECHNICAL PROPERTIES: Total packaging dimensions: 120mm(L) x 120mm(W) x 260mm(H) Big cube dimensions: 120mm(L) x 120mm(W) x 120mm(H) Small cube dimensions: 116mm(L) x 116mm(W) x 104mm(H) TAGS: Taiwan Tea, Lifestyle, Youth, Simple, Gift RESEARCH ABSTRACT: Research for the interactive process happened during conversations with friends and users from different age groups.They all expressed their surprise and excitement that the traditional tea packaging could also be so young and alive, giving them a completely different perspective on tea making and drinking. CHALLENGE: The main challenges lie in two points: 1) This product is mainly sold by e-commerce vendors, so how to effectively prevent collision and crushing of tea in the process of transportation by packaging design. On the other hand, special tea-making technology is also used to make the tea itself into a hemisphere, which can compress the tea itself more compactly and has a certain degree of compression resistance when tea is packed in vacuum. 2) Because of the use of double-embedding packaging design, it is only by repeated experiments that we can accurately make the three boxes embedding maintain appropriate tightness without easy loosening. ADDED DATE: 2019-07-03 04:46:21 TEAM MEMBERS (1) : Kai-Luen Shiau IMAGE CREDITS: Kai-Luen Shiau, 2020. |
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NAME: SENSE CREATIVE PROFILE: SENSE CREATIVE is mainly focused on the design and research of perception, and hopes to bring new expectations and life experience to the public! Therefore, We have assembled a group of designers who have independent thoughts and views on the future. With the user as the core, from the original design concept to product technology, brand promotion… etc. Make a series of planning and execution methods, and become an independent workshop. |
| AWARD DETAILS | |
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Chia Packaging by Kai-Luen Shiau is Runner-up for A' Design Award in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Kai-Luen Shiau. · Click here to register inorder to view the profile and other works by Kai-Luen Shiau. |
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