Caliendi Label by Gordana Peric

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DESIGN DETAILS
DESIGN NAME:
Caliendi

PRIMARY FUNCTION:
Label

INSPIRATION:
This work is inspired by African culture and African heritage. African masks that are one of the most recognizable pieces of African art were the main source of inspiration and therefore the mask makes the central part of this design. The warm, terracotta colors and African style drawings and patterns were used as well as dark colors to reflect the spirituality, mysteriousness and energy of African people.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This design is done for African palm liqueur with high alcohol content. The target audience are young African people therefore this design is a mix of traditional African style and modern style. The duality is its main feature, complex patterns are combined with simple ones, colorful details with dark background. The brand name is in gold foil since the packaging needs to give a real feeling of exclusivity, importance and uniqueness. This mask on the label is used to make the packaging recognizable and bring out African vibe in others.

OPERATION / FLOW / INTERACTION:
To create nicer user experience of unwrapping the product the top seal label needs to be removed first before removing the cork.

PROJECT DURATION AND LOCATION:
The project started in July 2018 and ended in September 2018. Designer and client were working at distance since designer is working and living in Belgrade and the client is from Togo, Africa.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Gold foiling was used on the label for brand and product text since this is a limited production exclusive drink.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The bottle is 325mm tall and is wider at the top than at the bottom so the label is also wider at the top to fit the bottle. The front label itself is 95mm wide and 135mm tall.

TAGS:
africa, mask, colorful, bio, pattern, liquour

RESEARCH ABSTRACT:
The project included research in African mask styles as well as patterns and colors.

CHALLENGE:
The challenge was to find the right balance between the traditional African style and mask elements and modern label elements.

ADDED DATE:
2019-03-25 14:16:26

TEAM MEMBERS (1) :


IMAGE CREDITS:
Eben Scar, 2019.

Visit the following page to learn more: https://www.instagram.com/caliendi.liqueur/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Caliendi

PROFILE:
Sodabi Caliendi is flavoured palm liqueur is made in Togo, Africa. It is a family business, with traditional elaboration and buying it means having a direct impact on the lives of many self-employed workers. Production is limited so gives consumers a real feeling of exclusivity. It is a high alcohol content drink that is used for cocktails as well as for preparing meals.

NOMINATION DETAILS

Caliendi Label by Gordana Peric is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Caliendi Label by Gordana Peric is Winner in Packaging Design Category, 2018 - 2019.

· Read the interview with designer Gordana Peric for design Caliendi here.

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