Musical Attachment Documentary Film Saving Culture by Ran Li

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DESIGN DETAILS
DESIGN NAME:
Musical Attachment

PRIMARY FUNCTION:
Documentary Film Saving Culture

INSPIRATION:
The passion of Katie Ammann on music education really inspired me a lot! Following the closure of a prominent mill, downtown Roanoke Rapids has lost business’ in waves. “It’s really hard I think for a town to watch a lot of its favorite things go,” she said. She has devoted herself to rejuvenating the historic downtown by building the community around music.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Katie Ammann has a true passion for teaching music. In 2011, this energetic young woman opened the music school in Roanoke Rapids. She loves seeing her students grow. “It’s not about being perfect, it’s about always being better than you were the day before.” She loves “to help people understand that life is about growth.” Her school has students from various economic and racial backgrounds. She also provides free summer camps, free string classes, and affordable private classes.

OPERATION / FLOW / INTERACTION:
The first step, try to find a person who is willing to share his/her personal story. The second step, prepare the interview with the interview protocol and get feedback from other professionals. Third, conduct the interview. I was the interviewer and conduct the interview based on the protocol. There were two cameras to shoot the interview. One was set really close to the interviewer to catch interviewee's face. The second one was set a little further to catch the interviewee and the background/context. The fourth step is to shoot clips as many as possible, including both detailed and general content. I joined several classes and try to catch the interaction between my heroine and her students. Fifth, try to find the background music matching the content. Next, edit the interview and create a storyline using Adobe Premiere. Then, edit all video clips and combine them based on the story line. Finally, use Adobe Illustrator to beautify each frame color.

PROJECT DURATION AND LOCATION:
The project was conducted in Roanoke Rapids, starting in May 2015. It took 2 months to shoot and collect all video clips and interview. Then, it took 2 years to finally edit and finish it.

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe Premiere, Adobe Illustrator, Canon camera, Interview

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Interview, Documentary Film, Roanoke Rapids, Music, Education

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2019-02-28 23:00:12

TEAM MEMBERS (1) :


IMAGE CREDITS:
Photographer Ran Li, 2015
Illustrator Ran Li, 2015
Creator Ran Li, 2015
Interviewer Ran Li, 2015
Media editor Ran Li, 2015
Video credit Ran Li, 2015

Visit the following page to learn more: https://player.vimeo.com/video/128293116


CLIENT/STUDIO/BRAND DETAILS
NAME:
Ran Li

PROFILE:
Ran Li, a UX designer solving business problems using design, born and raised in Beijing, and living in New York City has over 4+ years of experience in delivering 18+ products and services to satisfied clients. She has progressive experience in creating the user-centered web design and mobile app design, expertise in banking and financial services, knowledge in user research, and background in Marketing and Communication to understand the user pain points and market opportunity, generate actionable insights and drive good decision making.



NOMINATION DETAILS

Musical Attachment Documentary Film Saving Culture by Ran Li is a Nominee in Entertainment, Content Creation and Streaming Media Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Musical Attachment Documentary Film Saving Culture by Ran Li is Runner-up for A' Design Award in Entertainment, Content Creation and Streaming Media Design Category, 2018 - 2019.



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