DESIGN NAME: Hot Rainbow
PRIMARY FUNCTION: Educational Service
INSPIRATION: From our passion for food, The idea began when we investigated discarded food in New York City. We discovered that a huge amount of edible produce is discarded by grocery stores every night due to undesirable appearances. We believe that children can influence adult misperceptions about fruit and vegetables. This inspired us to use our skills in cooking, teaching and drawing to design a service that generates awareness and sparks a conversation starts with kid and parents.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: HOT RAINBOW is service that partners with supermarkets in New York. It aims to reduce waste caused by produce that is tarnished yet still edible. The problem for many shoppers is rejecting food on cosmetic grounds, leading to otherwise good food being discarded. The service connects with schools to host afterschool cooking classes that use unwanted vegetable, showing that it is usable. And weekend workshops that bring families to learn how to rescue produce by turn in to delicious dishes.
OPERATION / FLOW / INTERACTION: The service has two parts. First is a ‘How to rescue vegetable’ guidebook illustrating the virtues of this conservational approach. It includes cooking recipes that make use of several of the most squandered produce. Kids and parents learn about waste-reduction from different activities. The guidebook includes stories of vegetables, agriculture, food preservation, and how to distinguish produce that is still edible. Second is an Afterschool cooking class and Weekend cooking workshop.
PROJECT DURATION AND LOCATION: The project started in September 2017 in Manhattan, New York. the project is design research + service design. Researched for 5 months and Started prototyping classes in February 2018 and the reducing food waste guidebook finished in April 2018.
FITS BEST INTO CATEGORY: Social Design
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PRODUCTION / REALIZATION TECHNOLOGY: Research, Interviewing, User Experience, Prototyping, Human-centered Design, Participatory design, Illustration. Design workshop and facilitation.
SPECIFICATIONS / TECHNICAL PROPERTIES: Guidebook size: 8.5x11 inches
Afterschool cooking class for 10-15 students
Weekend workshop for children and adult serve a maximum of 12 people per workshop
TAGS: Social Innovation, Reducing Food waste, Design research, Service design, Graphic Design, Children
RESEARCH ABSTRACT: In the United States, more than 40% of the food we produce is wasted. Americans are throwing out the equivalent of $165 billion of food which adds up to 5.52 billion pounds every year. Moreover, according to USDA, there are no uniform or universally accepted descriptions used on food labels in the United States while the date labels contribute cOver 40% of the food produced is wasted in the U.S. Americans are throwing out the equivalent of $165 billion of food, amounting to 5.52 billion pounds annually. According to the USDA, there are no universally-accepted descriptions used on labels. Food comprises 18% of NYC’s solid waste, while 13% of New Yorkers struggle to eat. We aim to reduce waste by salvaging otherwise discarded produce, turning it into healthy meals.onfusion over consumer concern in safety and contribute edible food wasted. New York, food makes up 18% of our municipal solid waste stream. While some edible food is likely to go uneaten and end in a landfill, 13% of New Yorkers struggle to have consistent access to healthy food.
CHALLENGE: A combination of Social Enterprise and Educational components.
The inconsistency of resources from partners and sustainability.
ADDED DATE: 2019-02-28 20:24:39
TEAM MEMBERS (3) : Designer, illustrator: Parppim Pimmaratana, Desigher, chef: Zongliang Shang and
IMAGE CREDITS: Parppim Pimmaratana
Zongliang Shang
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