Nature Series Packaging by Yan Xu

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DESIGN DETAILS

DESIGN NAME:
Nature

PRIMARY FUNCTION:
Series Packaging

INSPIRATION:
The essence of Gateaux and Cadeaux brand is art, nobility and romance. This collection will be designed for young people, so designer took inspiration from nature and surround the frame which is the core pattern of this brand. Pure and sweet color were used to express the design concept of youth, nature and beauty.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Frame element is the core graphic of the brand created by designer, which can convey artistic, noble and romantic brand temperament. It not only appears in the logo, but also throughout the product packaging. It has became a unique brand recognition memory point. The natural theme series is designed for a product line that focuses on a young audience. Designer used "garden", "ocean" and "jungle" patterns and soft color to create a fresh and sweet atmosphere.

OPERATION / FLOW / INTERACTION:
In this project, designer not pay much attention on packaging structure but pay more attention on pattern. This was to satisfy the customer‘s need that use less money to bring beautiful effect. Designer delineated the outline of the animal and plant rather than the details, and combined the raised manufacturing process to make it more elegant. Three groups of pure and sweet colors were used to match series packaging.

PROJECT DURATION AND LOCATION:
The project started in August and finished in October 2016 in Beijing.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Four-color printing, Convex, Coated paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width200mm x Depth200mm x Height50mm

TAGS:
Dessert, packaging, nature, garden, ocean, jungle

RESEARCH ABSTRACT:
Yan Xu and her team have provided around four years design service for Gateaux and Cadeaux, not only its brand identify system but also packaging design. How to maintain the brand vision and innovation over a long period of time has became the focus of thinking for them. In order to protect the dessert within the long-distance transport, they used a variety of materials, such as plastic tray and sponge protective layer. And they have to considered many factors combined together: plane design, paper structure, printing technology and plastic characteristics and so on.

CHALLENGE:
This packaging project is part of the overall brand identity project for Gateaux and Cadeaux brand which the design team have been providing design service since 2015. From the beginning, the core frame elements have been considered, not only applied to the logo but also applied to its product packaging series. In the current two types of packaging series, frame elements have been applied.

ADDED DATE:
2019-02-27 10:48:39

TEAM MEMBERS (1) :
Guodong Zhang

IMAGE CREDITS:
Image #1-5：Photographer Haoqi, 2017.

Visit the following page to learn more: http://www.micronbrand.com

CLIENT/STUDIO/BRAND DETAILS

NAME:
Gateaux and Cadeaux

PROFILE:
Gateaux and Cadeaux is a french-style dessert studio established in 2014 by a Chinese couple who have lived in France for many years. They studied under the French top dessert masters and worked in many famous dessert shops. After returning to China, they established their own brand. They always adhere to the pure French dessert production process and taste, gradually formed their own brand culture and unique brand image. Now they won a good market reputation.

AWARD DETAILS
	Nature Series Packaging by Yan Xu is Runner-up for A' Design Award in Packaging Design Category, 2018 - 2019. · Read the interview with designer Yan Xu for design Nature here. · Press Members: Login or Register to request an exclusive interview with Yan Xu. · Click here to register inorder to view the profile and other works by Yan Xu.