Diaoyutai-Nian nian you yu Liquor by Designer：yong wu Designer：fuyu yang |
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| DESIGN NAME: Diaoyutai-Nian nian you yu PRIMARY FUNCTION: Liquor INSPIRATION: Fish is an auspicious symbol in Chinese traditional culture, which means surplus every year. An abstract fish is used to shape a bottle to express people's willing of beautiful things UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a ceramic wine bottle, with Chinese red as the main color, and the fish tail as the shape of the bottleneck, which fits the Chinese festival culture, conforms to the Oriental aesthetic, and has far-reaching implications, and is a symbol of good luck. OPERATION / FLOW / INTERACTION: In China, wine is usually given as a holiday gift, and the bottle gives it the meaning of good luck, symbolizing the gift of good luck PROJECT DURATION AND LOCATION: Designed in shenzhen from July 2018 to October 2018 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The production material is ceramic, which is a bottle made by traditional Chinese ceramic technology. The mouth of the bottle is the shape of the fish tail, the bottle body is covered with red glaze, and the shoulder part is cloisonne. The combination of red and gold is regarded as a symbol of wealth and honour by Chinese people. SPECIFICATIONS / TECHNICAL PROPERTIES: This is a 10L ceramic bottle with a height of 40cm and a diameter of 26cm. The bottle is covered with red glaze and the bottle shoulder is made of cloisonne. TAGS: Ceramic bottle,Chinese liquor RESEARCH ABSTRACT: This Chinese liquor has a strong Chinese flavor, so our original intention in the design is to let consumers feel more Chinese aesthetics, the fruity bottle shape represents tolerance, red represents luck, fish represents blessing. The bottle can be recycled as decoration. This is not only a bottle, but also a work of art. CHALLENGE: This container is very large, the rate of damage is a big problem, fortunately， China has a very long history of ceramic crafts production, we found a solution in jingdezhen. ADDED DATE: 2019-02-27 03:01:39 TEAM MEMBERS (1) : Design director：Yong Wu and Fuyu Yang IMAGE CREDITS: Designer：yong wu Designer：fuyu yang, 2018. |
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NAME: Everbright creative packaging design PROFILE: Shenzhen everbright creative packaging design co. LTD Is a focus on wine product design, design, strategy of the design agency, providing a full range of brand design, proofing production services to help customers build brand. Since its inception, the company has always adhered to the packaging design under the guidance of strategy, and from the perspective of product business, combined with the latest marketing concept, successfully launched a series of innovative packaging, in the market set off a wave after wave of new packaging concept frenzy. Win significant market benefits for merchants, become a trusted partner of alcohol enterprises. Advanced concept, professional design, advanced technology and the combination of factory production, to win business opportunities for customers. |
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Diaoyutai-Nian Nian You Yu Liquor by Designer：yong Wu Designer：fuyu Yang is Runner-up for A' Design Award in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Designer：yong wu Designer：fuyu yang. · Click here to register inorder to view the profile and other works by Designer：yong wu Designer：fuyu yang. |
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