Liquid Floors Showroom by WeWantMore

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DESIGN DETAILS
DESIGN NAME:
Liquid Floors

PRIMARY FUNCTION:
Showroom

INSPIRATION:
To emphasise both the warm and technical character of the product, the space needed a homey feel but with a rather clean and minimal design language. Applying the product in a realistic way instead of putting it on display makes it easier for future clients to envision it in their project. The earthy tones and minimal design create the kind of zen environment that's perfect to explain clients everything they need to know to be convinced of the Liquid Floor quality.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Even more than showing the vast array of possibilities and colours, the Liquid Floors showroom evokes a sense of aesthetics and quality that appeals to architects and their clientele entering the place. They don't stumble upon the chunky blocks of drawers displaying the different colours you usually find in flooring showrooms but are invited to discover material applications, samples and finishing details in a natural and realistic way.

OPERATION / FLOW / INTERACTION:
Upon entry, visitors are welcomed in the front area of the showroom with its desk and XL screen showing several Liquid Floor projects. A large central organic element in the middle of the space separates the different areas and functions. On the left of it, a staircase shows the possible applications of Liquid Floor materials on stairs while the right side displays an array of available colours and finishes, neatly displayed as if it were paintings in an atelier or gallery. Within the central room a minimal bathroom demonstrates the application on both floor, walls and furniture.The back area can be divided into separate client zones by nicely contrasting curtains.

PROJECT DURATION AND LOCATION:
opening of the project was december 2018 Location : Vosveld 11a, 2110 Wijnegem belgium

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The owner of Liquid Floors is also the owner of Kanvas (stretch ceilings). We have used the Kanvas products to create the acoustic and intimate organic box in the showroom where the new collections of liquid floors can be displayed in an exhibition/museum setting.

SPECIFICATIONS / TECHNICAL PROPERTIES:
250 M2

TAGS:
showroom, design, organic, natural, kanvas, liquid, interior, exhibition

RESEARCH ABSTRACT:
Inspirational research was conducted through discussions and interviews with the owner of Liquid Floors and visits to the former showroom.

CHALLENGE:
The challenge was to find a natural flow and layout of the available space, keeping in mind the course of the sales talks while showing the different applications of the Liquid Floor products at the same time. Instead of showing different colours and finished on the floor of seperated areas we chose to have one main colour and finish on the entire floor surface to emphasise on the beauty of the product in large spaces. To bring this effect out even more, the walls of the central dividing element don't touch the floor and the supporting metal structure is highly polished to seemingly disappear.

ADDED DATE:
2019-02-26 21:46:39

TEAM MEMBERS (4) :
Creative Director: Ruud Belmans , Design Director: Carine Aussems , Client Service Director: Tom Vanhemelrijck and

IMAGE CREDITS:
Image 1: Studio Bild
Image 2: Studio Bild
Image 3: Studio Bild
Image 4: Studio Bild
Image 5: Studio Bild

Visit the following page to learn more: https://wewantmore.studio/work/liquid-floors
CLIENT/STUDIO/BRAND DETAILS
NAME:
Liquid FLoors

PROFILE:
The Belgian company Liquidfloors® grew from an ambitious project of interior veterans to the Belgian market leader in resin flooring for interior design environments. The company was founded by Miguel Garcia and Garcia Caëtan. The duo from Kortrijk developed its own application technique, radically refining the placing of cast floors. This made it possible that an originally industrial product became suitable for top interiors. The company carries two core values deep into the heart: quality and professionalism. Only by the daily re-prove of these two values the company earns the respects and praise from customers, architects, employees and the people who use our beautiful cast floors every day. Our love for design is of big importance, but above all, the company is driven by passion.

NOMINATION DETAILS

Liquid Floors Showroom by Wewantmore is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Liquid Floors Showroom by Wewantmore is Runner-up for A' Design Award in Interior Space and Exhibition Design Category, 2018 - 2019.



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