Pedras Experience Museum by Omdesign |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pedras Experience PRIMARY FUNCTION: Museum INSPIRATION: With a strong presence of water and nature throughout the whole path, Omdesign has thought in each area to better mirror the history, DNA and vast collection of Pedras. The visit starts with a film representing the journey of drop that shows the 100 years cycle of this natural mineral water to enhance along its visitors the special character of Pedras. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Pedras Experience is a unique, sensorial and interactive museum space that introduces all the essence of Pedras, a natural mineral water 100% naturally carbonated. Integrated in Pedras Salgadas Spa & Nature Park, owned by Super Bock Group, which belongs to the Carlsberg company, this new visitors centre offers experiences for all family, at the same time that tells the history of the century-old mineral park of Pedras Salgadas and of the brand, founded in 1871. OPERATION / FLOW / INTERACTION: Pedras Experience is a museum of a Portuguese brand of natural mineral water that invites their visitors to travel throughout the past, to know the history of their mineral park and to find out more about the uniqueness of their water, also showing their evolution till the present. The museum has a few interactive areas, showing former commercials, the evolution of their advertising and allowing to their visitors to take home a customised Pedras label. PROJECT DURATION AND LOCATION: The project started in 2017 in Oporto and finished in July 2018. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: At the area exclusively dedicated to Pedras, it is possible to see the evolution of the brand’s image and advertising since its origin up to the present. The visitors are invited to travel to the past throughout an interactive experience, with recourse to 360º goggles showing a period movie (of the twenties) and a present movie. It has an area ideal for children and it is also possible to put a name in a Pedras label, to choose the favourite scenario and to take home, at the end of the visit, a customized Pedras bottle. SPECIFICATIONS / TECHNICAL PROPERTIES: The museum has 7 areas and counts with 380m2, approximately. TAGS: Omdesign, Pedras Experience, Pedras, Portugal, Interior Design, Spatial Design, Museum, Natural Water, Super Bock Group RESEARCH ABSTRACT: Omdesign was inspired by the origin and evolution of the brand, as well as the characteristics of this natural mineral water and by the magnificent park where Pedras Experience is situated. For that reason, Omdesign opted to transpose to this space all the essence of Pedras, the cycle of this unique water and the history told by their visitors and employees, both former or actual. CHALLENGE: The main challenge to Omdesign was to compile the evolution of Pedras and the special aspects of this water and this place in a unique, sensorial and interactive museum, able to capture the attention of visitors with different ages. So, were recreated former scenarios of various times, such as a spa, a lab and a King bedroom of the end of 19th century, and interactive areas, showing the evolution of the advertising of Pedras. ADDED DATE: 2019-02-25 15:20:21 TEAM MEMBERS (1) : IMAGE CREDITS: Omdesign |
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| Visit the following page to learn more: http://www.omdesign.pt | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Omdesign PROFILE: Established in 1998, Omdesign is a Portuguese design and advertising agency that works on a daily basis for clients and partners that honour us with their patronage and loyalty. The strong relationships we have built over the years are result of the dedication and the unique way we embrace each project, always offering innovative and highly effective solutions. At Omdesign, we work with leading companies worldwide in different industries such as beverages, wines, food, mass consumption, tourism, among others. The agency is recognised nationally and internationally for the high quality and excellence of its work. |
| AWARD DETAILS | |
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Pedras Experience Museum by Omdesign is Runner-up for A' Design Award in Interior Space and Exhibition Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Omdesign. · Click here to register inorder to view the profile and other works by Omdesign. |
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