DESIGN NAME: Naober
PRIMARY FUNCTION: Corporate Identity
INSPIRATION: Learning to learn. The Naober School is a private institution that has focused on promoting the learning potential of children and teenagers. With specially developed methods and training, Naober enhances students' self-confidence, memory, understanding, judgment, imagination, analytical skills and creativity.
The design of the course supporting media. Each participant receives a notebook, a set of coloured pencils and a bottle for warm drinks for motivation and introduction.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Naober offer a relaxed and inspiring learning environment to develop the individual abilities of girls and boys.It has already opened more than twenty schools in China.Each course of the Naober has its own number, which is based on the logo.Naober offers a nine-part course programme.The teaching units include exercises and methods to improve concentration, memory, writing and expression skills, imagination and free speech.The benefit of the courses is indicated by a key visual in a humorous way.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started in 2017 and finished in 2018 in ChangZhou, China.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: -
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2019-02-24 13:02:09
TEAM MEMBERS (3) : Creative Director: Klaus Hesse, Art Direction: Shen Tu, Jiang Yi, and Animation: Lao Jialing
IMAGE CREDITS: HesseShanghai,Klaus Hesse/ShenTu/JiangYi, 2018.
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