From Easiest To East Communication by Lu Xinxing |
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| DESIGN DETAILS | |||||
| DESIGN NAME: From Easiest To East PRIMARY FUNCTION: Communication INSPIRATION: Always want to make something different, which can maintain the zeitgeist and also maintaining a simple way to communicate a very deep message in a relaxing way. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Use the easiest element to compose, which are lines and round. 2 elements to construct variation and lead to an oriental meaning of the words to communicate. OPERATION / FLOW / INTERACTION: Can be animated, layout in different ways, to present and communicate. Even by mobile phones, save as a photo or printed as a small notebook or sticker on the working table, it can be reviewed after a while to reveal new meanings as a function as a clock. PROJECT DURATION AND LOCATION: The idea was from 2018 but refined and executed in 2019. |
PRODUCTION / REALIZATION TECHNOLOGY: Basically, it's in digital form, but it can be extended by various technologies and materials such as paper printing, wood engraving, and metal expression. SPECIFICATIONS / TECHNICAL PROPERTIES: Depending on real situation needs. TAGS: Typography, Communication, literature, words, Chinese RESEARCH ABSTRACT: There're a lot of proverbs in both Chinese and English history, but I still want to make something new and strong meaning, also can be reviewed time after time. In this project, the meaning is the most important, as a window to understand Chinese character meanings. in order to communicate as widely as possible, I try to use the simplest elements. This project is just a start, I'll keep going when more inspiration appears in my daily life. And also, it's like sort of open source design, which can be added into new info and character in the future by different amateur designers or professionals. CHALLENGE: How to make the gap shorter between English and Chinese comprehension, from which starting point, use which words, which phrase, how to handle with different characters and still make it balanced, good legibility and aesthetically feel nice. ADDED DATE: 2019-02-23 03:24:45 TEAM MEMBERS (1) : IMAGE CREDITS: Lu Xinxing, 2018. |
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| Visit the following page to learn more: http://www.lyricluk.com | |||||
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NAME: Lu Xinxing PROFILE: A self-employed graphic designer, based in Shanghai, focusing on graphics potential during the time and flow, in order to make better exquisite graphics and better clear communication. Works on branding, identity, typography, photography, digital communication. Enhance customers perception and experience. |
| AWARD DETAILS | |
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From Easiest to East Communication by Lu Xinxing is Runner-up for A' Design Award in Advertising, Marketing and Communication Design Category, 2018 - 2019.· Read the interview with designer Lu Xinxing for design From Easiest To East here.· Press Members: Login or Register to request an exclusive interview with Lu Xinxing. · Click here to register inorder to view the profile and other works by Lu Xinxing. |
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