LiveFresh 9Days Box Mask and Essence cream by Wei Peng |
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| DESIGN DETAILS | |||||
| DESIGN NAME: LiveFresh 9Days Box PRIMARY FUNCTION: Mask and Essence cream INSPIRATION: The LiveFresh mask set group adopts the brand concept of freshness, and the products are immediately ordered for production and delivered by air logistics, with a shelf life of only nine days. This mode of production and sales eliminates the problem of product inventory in storage and avoids resource waste caused by hoarding in advance. On product originality, we discover urbanite is enthusiastic about buying fresh fruit or fresh milk, this confirms fresh just is good product. So the design packaging for the milk box appearance, logistics box design for the refrigerator. In terms of product design, we eliminate male shyness in facial skin care and adopt a neutral design style. In the product material, the use of environmental recycled paper, the use of environmental ink printing. In line with the sustainable development, but also maintain the visual characteristics of brand packaging. We adopt sustainable consumption and production mode to reduce the cash flow pressure of brand operation, and innovate the way of cosmetics sales to lower the threshold of starting a business in the cosmetics industry. In the production of products, we as a brand, with advanced cosmetics research and development factory, using pollution-free raw materials for production. Since its establishment, the brand has been operating at a low cost to avoid the hoarding of raw materials, so as to lower the price of products and enable as many customers as possible to enjoy LiveFresh products. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It can be proved that the fresh are the good because we find that urbanites are high on fresh fruit and fresh milk. As a brand, we have a factory with advanced equipment and technologies for cosmetic research and production, accompanied with an assembly for made-to-order. Then, we set about the research of the mask set with a nine-day warranty. OPERATION / FLOW / INTERACTION: Delivered by aviation logistics, the express box colored in orange can convey a strong taste of freshness. When customers open the refrigerator-shaped box according to the sealing line, they can get four masks and a bottle of essence after tearing from the top. PROJECT DURATION AND LOCATION: The project started in Shanghai in October 2017 and was completed in Shanghai in October 2018. After that, the products were launched on the market. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This product contains high-tech molecules and is free of preservative. The milk box is made of environmentally friendly materials and the express box adoptsmultiple corrugated cartons in which the ice pack will keep the product in a low temperature during transportation. SPECIFICATIONS / TECHNICAL PROPERTIES: Express box for 130X130X205mm TAGS: Cosmetics design, Creative packaging design RESEARCH ABSTRACT: In the cosmetics industry, a product can live a life of three years or even longer. Do you think that a product stored in a warehouse for two years can still well serve customers? We believe that the mode of made-to-order can avoid building up inventory and offer consumers the best quality experience. This model of brand operation can engage more entrepreneurs in business and create a harmony market environment. CHALLENGE: Products with a nine-day warranty. How can you manage to work out a product that contains no preservative and lightens skin without side-effect? Designing the product into a refrigerator and an express box goes beyond the typical appearance of the cosmetic but has not been accepted by traditional consumers. ADDED DATE: 2019-02-22 03:24:18 TEAM MEMBERS (1) : IMAGE CREDITS: Wei Peng, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: StarSharing Packaging Studio PROFILE: The studio focuses on packaging design, creating a product line matrix with market penetration for enterprises, and establishing the visual style of featured series of packaging. With a minimalist design approach, craftsman design think, and keen vision, the packaging design industry to occupy a place. |
| AWARD DETAILS | |
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Livefresh 9days Box Mask and Essence Cream by Wei Peng is Runner-up for A' Design Award in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Wei Peng. · Click here to register inorder to view the profile and other works by Wei Peng. |
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