Jansword Design Posters(KV) by Jansword Zhu |
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| DESIGN NAME: Jansword Design PRIMARY FUNCTION: Posters(KV) INSPIRATION: The figures both from famous master piece of East&West Art history. "Night-Shining White" from Tang dynasty/ British "Whistle jacket" by George Stubbs, “Lonely bird” by Bada Shanren/Dove as Jesus and Peace, Buddha's hand/Salvator Mundi by leonardo da vinci, Guanyin’s eye/ David(’s eyes) by Michelangelo Buonarroti). UNIQUE PROPERTIES / PROJECT DESCRIPTION: SCOPE is an intercultural education institute that focuses on building the aesthetic system based on art and cultural education. The KV posters used 8 different figures to show cultural dialogues, Calligraphy-like touches for the east and gold etching-like for the west. Also, the using of hand-made Chinese paper is unique. The design shows a vast SCOPE and a willing to link the east and west. OPERATION / FLOW / INTERACTION: The project started in June 2018 in Shanghai/Beijing and finished in December 2018 in Shanghai/Beijing. PROJECT DURATION AND LOCATION: The project started in July 2018 in Beijing and finished in November 2010 in Nanjing. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Traditional Chinese hand-made paper (Yunnan Province), Emboss, silk screen SPECIFICATIONS / TECHNICAL PROPERTIES: 580 * 820 mm 580 * 820 mm 580 * 820 mm 580 * 820 mm TAGS: Culture dialogue, Intercultural, Art history, Unique, hand-made texture RESEARCH ABSTRACT: The design combines Calligraphy-like touches for the east and gold etching-like for the west. Originating in Europe, etching was critical to the dissemination of knowledge during the Renaissance and Enlightenment. In contrast, Chinese recognize that painting is inseparable from calligraphy and they have the same origin. Therefore, etching and calligraphy are two of the most representative elements in Chinese and western cultures, using which allows the work to show a vast intercultural scope. We have done a huge research of art history to choose a typical figure. The work uses 8 figures to show cultural dialogue, which both from famous master piece including "Night-Shining White" from Tang dynasty/ British "Whistle jacket" by George Stubbs, “Lonely bird” by Bada Shanren/Dove as Jesus and Peace, Buddha's hand/Salvator Mundi, Guanyin’s eye/ David’s eyes."Night-Shi CHALLENGE: The two challenge of this design is how to choose the figure? and how to connect the two contrast figure into one structure. Overlap is the final answer that we present. we uses overlapping methods to extract image elements, rather than some common or simple methods like cutting the image or separated them in a half. The implementation of overlapping with silk-screen and emboss is quite challenging and brave. Only with the method on the special hand-made paper presents the work a unique and art-work like touching. it won't show a speciality if we do it on an ordinary paper. ADDED DATE: 2019-02-15 20:08:11 TEAM MEMBERS (3) : Cheif Creative Designer : Jansword Zhu, Assisstant designer : Sola Wang and Account: Siran Changchang IMAGE CREDITS: Photographer Sola Wang,illustration by Jansword Zhu,2018 PATENTS/COPYRIGHTS: Copyrights belong to Jansword Zhu/Scope education |
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NAME: Jansword Design PROFILE: SCOPE is an intercultural education institute that focuses on building the aesthetic system based on art and cultural education. Jansword Design is a design studio focusing on branding, package design and product design in a new style,especially on foods, alcohol and art related cases. As the founder Jansword.Z was graduated from Musashino Art University, it has trilingual communication ability and international understanding to face the internationalized and various needs from clients all over the world, such as GQ, Starbucks, Yokagames, Mobike etc. |
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Jansword Design Posters(kv) by Jansword Zhu is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Jansword Zhu. · Click here to register inorder to view the profile and other works by Jansword Zhu. |
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