ITMUG Fashion gift by Firo Wang - Siince2020 Design Team

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DESIGN DETAILS
DESIGN NAME:
ITMUG

PRIMARY FUNCTION:
Fashion gift

INSPIRATION:
Itmug hopes to provide young people today with unique fashion aesthetic experience and new ways of self-expression. Itmug has brought about changes in the life concept-personal interests, aesthetics, outfit and life, just like nature, science and technology, fashion and art, without need to stay in 100 years ago. The "MANTRA" series are inspired by primitive myths. They are designed to connect and construct the world and the nature through subjective experience and imagination.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
ITMUG is a unique concept first coined by siince2020. Thanks to them, now we can see an everyday object like a mug as a wearable art! This is a new category conceptualized for celebrating the fun, liberating feeling we experience when we do our fashion "accessorizing". With their new "MANTRA" series, it encapsulate the brain juice of a fashion designer and fused that into your mug! (Not literally) When you sip your everyday coffee or tea With ITMUGs, apparently your creativity flows, your day brightens, and you glow with an attractive aura! ITMUG also makes a delightful gift, there are 7 exquisite packaging designs available for you to choose from, inspired by the classic masterpieces, and there is even a hidden word game you can play. The box itself is an work of art, it can be kept as a collectible or it can keep your collectibles. People say you can't judge a book by its cover, well in this case you can! Ask our store keeper.

OPERATION / FLOW / INTERACTION:
The Siince2020 design team have a brand new definition of what makes "contemporary aesthetics". The brand name "Siince2020" itself suggests the team of 8 returning from year 2020, gaining a sneak peak into the future, thus setting the tone for people in the contemporary times. So yes you can find their merchandise in major art galleries and leading trend stores across the country, TODAY! Apparently to design for 3 years into the future isn't easy, but they have been working hard to meet this goal.

PROJECT DURATION AND LOCATION:
About Siince2020/ In 2017 Siince2020 was born in Shanghai, China As their name suggest: they believe in the 'near future'- A tangible future they can all touch. This is where Shanghainese pragmatism and design meets. Itmug was their first lifestyle series and was born in Shanghai, China, 2017.

PRODUCTION / REALIZATION TECHNOLOGY:
double ceramic mug and straight ceramic mug

SPECIFICATIONS / TECHNICAL PROPERTIES:
There are two shapes: a) double ceramic mug, 240ml, size:8.7*8.7*11.8cm, packing size:13.5*13.5*13.5cm, 350g ; b) straight ceramic mug, 330ml, size:12.5*8.3*9.6cm, packing size: 13.5*13.5*13.5cm, 350g ;

TAGS:
fashion gift, fashion mug, new mug category, It girl with Itmug, Shanghainese born matters,

RESEARCH ABSTRACT:
The Siince2020 design team have observed that the overlapping areas of "outfit aesthetics" and "social life" are becoming larger and larger, while the traditional mug of ceramics, glass and metal still stays at the level of "utensils" and duplicates the life state of the 20th century. Itmug hopes to provide young people today with unique fashion aesthetic experience and new ways of self-expression. Itmug has brought about changes in the life concept-personal interests, aesthetics, outfit and life, just like nature, science and technology, fashion and art, without need to stay in 100 years ago.

CHALLENGE:
When most people are considering whether to need, they should consider whether or not they can choose. Itmug is always another possibility and option. It is no longer the traditional water cup, it can be used to match your daily style, but also can be used to express your mood and attitude. It is a delightful gift.

ADDED DATE:
2018-12-27 10:21:37

TEAM MEMBERS (3) :
Siince2020 design team, Firo Wang is the founder of Siince2020 together with co-founder Kelly Qu. Siince2020 is a new up and coming brand, they are made up of 8 designers from several creative arenas, including fashion, art, music, illustrations and more. and As a design cluster founded in Shanghai, China. Siince2020 is a local born creative force that showcases the vibrancy of fashion and modern art from this mega metropolis.

IMAGE CREDITS:
Image #1: Co-Founder of siince2020 design team, chief designer, Firo Wang, 2018
Image #2: Co-Founder of siince2020 design team, chief designer, Firo Wang, 2018
Image #3: Co-Founder of siince2020 design team, chief designer, Firo Wang, 2018
Image #4: Co-Founder of siince2020 design team, chief designer, Firo Wang, 2018
Image #5:Co-Founder of siince2020 design team, chief designer, Firo Wang, 2018

PATENTS/COPYRIGHTS:
Siince2020 design team, 2018



CLIENT/STUDIO/BRAND DETAILS
NAME:
siince2020 design team

PROFILE:
Siince2020 is a new up and coming brand, they are made up of eight designers from several creative arenas, including fashion, art, music, illustrations and more. As a design cluster founded in Shanghai, Siince2020 is a local born creative force that showcases the vibrancy of fashion and modern art from this mega metropolis. They have a brand new definition of what makes contemporary aesthetics. The brand name siince2020 itself suggests the team of 8 returning from year 2020, gaining a sneak peak into the future, thus setting the tone for us in our contemporary times. So yes you can find their merchandise in major art galleries and leading trend stores across the country!     Apparently to design for 3 years into the future isn't easy, but they have been working hard to meet this goal. Itmug is their brand new life-style collection, and a unique concept first coined by siince2020. people can see an everyday object like a mug as a wearable art! This is a new category conceptualized for celebrating the fun, liberating feeling people experience when they do their fashion accessorizing.



NOMINATION DETAILS

Itmug Fashion Gift by Firo Wang-Siince2020 Design Team is a Nominee in Bakeware, Tableware, Drinkware and Cookware Design Category.

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AWARD DETAILS

Itmug Fashion Gift by Firo Wang-Siince2020 Design Team is Runner-up for A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design Category, 2018 - 2019.



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