Natural Erasing Indoor Posters by Pancho González and Ferju Cuevas.

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DESIGN DETAILS
DESIGN NAME:
Natural Erasing

PRIMARY FUNCTION:
Indoor Posters

INSPIRATION:
The care of the environment is something that should be taught in schools, for this reason Faber-Castell maintains constant communication within schools to communicate all their eco-friendly products.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Faber-Castell had developed a full portfolio of eco-products for scholar and professional market. The free Faber-Castell POCV eraser has no plastic and no toxins on its production, making it eco-friendly with the environment. The brief was to create and indoor poster campaign to highlight this benefit on schools which use Faber-Castell products everyday. Kids love animals everywhere, so the execution focused on showing animals feeding to highlight the idea of "erasing" in a natural manner.

OPERATION / FLOW / INTERACTION:
Indoor posters on primary schools.

PROJECT DURATION AND LOCATION:
June 2018, Santiago, Chile.

PRODUCTION / REALIZATION TECHNOLOGY:
3D, Photoshop, Illustrator.

SPECIFICATIONS / TECHNICAL PROPERTIES:
80 cms x 60 cms

TAGS:
Natural, erasing, Faber Castell, environment

RESEARCH ABSTRACT:
N/A

CHALLENGE:
N/A

ADDED DATE:
2018-12-26 00:44:35

TEAM MEMBERS (7) :
Pancho González, Chief Creative Officer, Ferju Cuevas, Creative Director, Enzo Escobar, Art Director, Ferju Cuevas, Copywriter, Cristián Toffolo, Digital Artist, and

IMAGE CREDITS:
Aztro

Visit the following page to learn more: http://www.inbrax.cl
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Inbrax

PROFILE:
Inbrax is a local and an independent creative agency based in Santiago de Chile. Among its scope they work for local and global clients such as: Citroën, Cummins, Cencosud, Sodexo, among others. Delivering integral ad campaigns, digital ecosystem, social strategy, internal communications and digital planning. Inbrax is 9 years old at the Chilean market and among its accomplishments are: - Top 9 at Crema Ranking 2010 by Adlatina.com. - Top 7 at WINA Festival 2016. - Top 8 creative agency of the world at bestadsontv.com ranking by Campaign Brief 2017. - Top 5 Chilean creative agency at Lüerzer's Archive overall years. Inbrax has more than 40 employees and just started operations in Peru.

NOMINATION DETAILS

Natural Erasing Indoor Posters by Pancho González and Ferju Cuevas is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Natural Erasing Indoor Posters by Pancho González and Ferju Cuevas is Runner-up for A' Design Award in Advertising, Marketing and Communication Design Category, 2018 - 2019.



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