Natural Erasing Indoor Posters by Pancho González and Ferju Cuevas. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Natural Erasing PRIMARY FUNCTION: Indoor Posters INSPIRATION: The care of the environment is something that should be taught in schools, for this reason Faber-Castell maintains constant communication within schools to communicate all their eco-friendly products. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Faber-Castell had developed a full portfolio of eco-products for scholar and professional market. The free Faber-Castell POCV eraser has no plastic and no toxins on its production, making it eco-friendly with the environment. The brief was to create and indoor poster campaign to highlight this benefit on schools which use Faber-Castell products everyday. Kids love animals everywhere, so the execution focused on showing animals feeding to highlight the idea of "erasing" in a natural manner. OPERATION / FLOW / INTERACTION: Indoor posters on primary schools. PROJECT DURATION AND LOCATION: June 2018, Santiago, Chile. |
PRODUCTION / REALIZATION TECHNOLOGY: 3D, Photoshop, Illustrator. SPECIFICATIONS / TECHNICAL PROPERTIES: 80 cms x 60 cms TAGS: Natural, erasing, Faber Castell, environment RESEARCH ABSTRACT: N/A CHALLENGE: N/A ADDED DATE: 2018-12-26 00:44:35 TEAM MEMBERS (7) : Pancho González, Chief Creative Officer, Ferju Cuevas, Creative Director, Enzo Escobar, Art Director, Ferju Cuevas, Copywriter, Cristián Toffolo, Digital Artist, and IMAGE CREDITS: Aztro |
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| Visit the following page to learn more: http://www.inbrax.cl | |||||
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NAME: Inbrax PROFILE: Inbrax is a local and an independent creative agency based in Santiago de Chile. Among its scope they work for local and global clients such as: Citroën, Cummins, Cencosud, Sodexo, among others. Delivering integral ad campaigns, digital ecosystem, social strategy, internal communications and digital planning. Inbrax is 9 years old at the Chilean market and among its accomplishments are: - Top 9 at Crema Ranking 2010 by Adlatina.com. - Top 7 at WINA Festival 2016. - Top 8 creative agency of the world at bestadsontv.com ranking by Campaign Brief 2017. - Top 5 Chilean creative agency at Lüerzer's Archive overall years. Inbrax has more than 40 employees and just started operations in Peru. |
| AWARD DETAILS | |
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Natural Erasing Indoor Posters by Pancho González and Ferju Cuevas is Runner-up for A' Design Award in Advertising, Marketing and Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Pancho González and Ferju Cuevas.. · Click here to register inorder to view the profile and other works by Pancho González and Ferju Cuevas.. |
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