Diapason Cigarettes gondola by Aliki Rovithi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Diapason PRIMARY FUNCTION: Cigarettes gondola INSPIRATION: Design as a powerful means of cultural expression, allows the dede design team to reach consumers across country boundaries, especially in international airports, where cigarettes gondolas are usually situated. The inspiration derives from the fact that the designers love to communicate messages in effective and memorable ways, enhancing demand in the marketplace. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Dede's design goal is to convey contemporary aesthetics that delight the users and exceed their functional expectations. Fulfilling its viable promise this gondola crafts a distinct design language for the cigarette brands, and thus is effectively competing with coterminous products. Their creative experience and deep understanding of the production field allow them to manage major projects from design through to construction. OPERATION / FLOW / INTERACTION: Reaching, engaging and retaining the customers of the tobacco business is paramount to the dede design team. Their design work leaves an indelible impression, solves problems, and moves businesses forward, as they create shopping experiences that change the consumers' behavior. PROJECT DURATION AND LOCATION: The project was designed and manufactured in Athens, Greece in June 2018 and the installation will take place in Amman International Airport at Jordan in November. |
PRODUCTION / REALIZATION TECHNOLOGY: The gondola is self-supporting and made of fire-retardant materials. As product designers, they provide aesthetic and technical design leadership to ensure that project objectives are achieved within all safety requirements and guidelines of international airports. SPECIFICATIONS / TECHNICAL PROPERTIES: W X D X H: 298,8 X 49,5 X 227,5 cm TAGS: cigarettes gondola, cigarettes, international airports, advertising design, product design, industrial design, tobacco RESEARCH ABSTRACT: Imperial Tobacco had the courtesy to set to the designers' disposal a number of qualitative and quantitative researches in order for them to gain a deeper understanding of how people use the existing cigarettes gondolas. Qualitative researches are exploratory researches and try to gather insights on what people need in their everyday lives. Quantitative researches are conducted indirectly as a method to gather relevant data from large numbers of users. By combining the key features of both methods, dede design studio had a holistic approach to the researched topic and was able to proceed to a human centered design process. CHALLENGE: As dede always yearn for exploration, they launch themselves into the life of the tobacco company learning about its market’s needs and desires and what makes it different. When textures, forms and colors burst into being, that's when magic happens and the designers orchestrate the way the company engages with the world. ADDED DATE: 2018-09-24 12:58:00 TEAM MEMBERS (1) : Foant Asour IMAGE CREDITS: Foant Asour |
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| Visit the following page to learn more: http://www.dede.gr | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Imperial Tobacco PROFILE: Imperial Brands PLC, is a dynamic fast moving consumer goods company borne out of a strong tobacco heritage. They have continually evolved to embrace changing market dynamics and develop new consumer experiences. Imperial Tobacco is a powerful corporate brand and home to most of their tobacco subsidiaries around the world. They manufacture and market a range of cigarettes, fine cut and smokeless tobacco products, mass market cigars, and tobacco accessories. |
| AWARD DETAILS | |
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Diapason Cigarettes Gondola by Aliki Rovithi is Runner-up for A' Design Award in Advertising, Marketing and Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Aliki Rovithi. · Click here to register inorder to view the profile and other works by Aliki Rovithi. |
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