Domini Veneti Wine by Niccolò Galimberti - Slum |
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| DESIGN NAME: Domini Veneti PRIMARY FUNCTION: Wine INSPIRATION: The goal was to create a label that represents the union that Ulysses has with Ithaca, and that which has an ancient wine like Amarone della Valpolicella with its origins. We graphically represented the layers of the earth by relating them to the concept of the stages of the journey of Ulysses. The bronzed effect of the paper transmits the power of the hero and the wine. With the empty space left on the back we can taste the wine and at the same time retrace the steps of the Odyssey. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A label for a limited edition bottle of Domini Veneti, a wine with an Italian history narrated through the Greek tale of Ulysses. This label represents the stage on which the Odyssey is set. It is read from top to bottom, and each layer depicts a stage of Ulysses journey, from the Ciconians to his return home. The height of each layers is proportional to the length of each adventure. OPERATION / FLOW / INTERACTION: The label was created with the aim of making a tasting trip through the Odyssey. The direct relationship between tasting and travel culminates in a multicultural experience. PROJECT DURATION AND LOCATION: The project was presented on 22nd June 2017 in the Domini Veneti winery in Negrar (Verona). FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The paper used for the label is a bronzed Fedrigoni paper, it represents the battles of Ulysses to return home and at the same time the color of the soil of the vineyards. The layers were printed in black using the screen printing technique. The Odyssey stages were printed in white silkscreen. SPECIFICATIONS / TECHNICAL PROPERTIES: The bottle used is a Borgognona, the dimensions of the label are Width: 250 mm, Height: 105 mm. The label does not completely band the bottle, remains an empty part of 0.5 mm to be able to view the quantity of wine present in the bottle. TAGS: packaging, wine, label, bottle, limited edition, italy RESEARCH ABSTRACT: Our research was about Amarone wine, the Valpolicella area, the region and its culture and about Ulysses. The Odyssey scenes are represented with many illustrations of different eras and styles. We thought that the Amarone bottle was not supposed to represent the Odyssey with illustration but it had to combine the concept of travel and the experience we acquire when we travel. We have created a relationship between the layers of the earth and the stages of the journey of Ulysses. CHALLENGE: The hardest part was to get out of the cliches, in this case the illustrations of Ulysses and of the Odyssey. It was a long and difficult process that led us to find the balance between travel and land, between the narration of myth and the exclusive and limited edition product that was to represent a historic Italian winery. ADDED DATE: 2018-06-22 13:15:13 TEAM MEMBERS (2) : Creative Director: Niccolò Galimberti and Copywriter: Juri Bonomi IMAGE CREDITS: Slum |
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| Visit the following page to learn more: http://www.slumdesign.com | |||||
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NAME: Slum PROFILE: Slum is an award winning design and communication studio based in Florence and New York. They work and collaborate with international clients and institutions, their design methodology allows them to develop different kind of projects in different fields, always from a creative point of view. |
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Domini Veneti Wine by Niccolò Galimberti-Slum is Runner-up for A' Design Award in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Niccolò Galimberti - Slum. · Click here to register inorder to view the profile and other works by Niccolò Galimberti - Slum. |
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