Mercato Malaysia Supermarket by Alset Sdn Bhd |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mercato Malaysia PRIMARY FUNCTION: Supermarket INSPIRATION: Mercato Supermarket is inspired by the urban European marketplace where the freshest vegetable, fruits and produce are vibrantly displayed in a natural, open setting. The sights, sounds, smells of food is an alluring call to the senses to not only purchase what is needed but partake of the various delights offered as one walks through the market. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Mercato is designed as an upscale shopping experience with displays that segue from one section to another through a sensory trail of sight, sounds and smells. Natural wood accents, layered LED lighting and spacious aisles set an air of urban sophistication whilst enticing shoppers with islands of fresh produce and packed high shelves. A seamless layout leads to cooking stations, wining, cheese and oysters bars and bakery delis, one is enticed to look, sample, buy and even dine and socialize. OPERATION / FLOW / INTERACTION: Mercato is designed with spacious aisles and prominent category signage to enable easy and stress-free shopping experience. The indirect lighting adds focus, texture, layering and accent colour to the overall ambience of the supermarket, with lighting strips subconsciously guiding shoppers to the aisles. PROJECT DURATION AND LOCATION: This project started in Jun 2016 and completed in the first quarter of 2017. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Timber, Metal, Stainless Steel, Marble Cladding (for furniture), LED Lighting, Wood Laminate, Terrazzo Flooring, Visual Merchandising Display SPECIFICATIONS / TECHNICAL PROPERTIES: 20,000 square feet TAGS: supermarket, marketplace, market, urban, LED, light, ambiance, wood, display, shopping RESEARCH ABSTRACT: Mercato is located in an upscale shopping mall, set in the center of luxurious shopping, residential and commercial area of Kuala Lumpur. The design caters to the buying pattern of the patrons, be it the residents living in the luxurious condominium above the mall or the grab-and-go shoppers who work and shop in that area. The supermarket provides from ready-to-eat and ready-to-cook selections, up to fresh produce. Top grade wines and cheeses are included in their range of imported premium groceries. CHALLENGE: To create an upmarket posh shopping experience beyond that of a regular errand running grocery run. Instead of just grabbing what is on the shopping list, the challenge was to create an ambiance the shopper looks forward to visit daily. Whilst buying the necessary, the shopper is invited to touch, sample, take a break, even wine and dine or socialize within the environment. The raw and natural building materials used provides an ambiance of calm urban oasis in the busy city setting. ADDED DATE: 2018-03-23 06:49:17 TEAM MEMBERS (1) : IMAGE CREDITS: Alset Sdn Bhd, 2017. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Alset Sdn Bhd PROFILE: Alset Sdn Bhd has been a key player in providing interior solutions to major international companies and retail chains since 1984. Many of the existing brand merchandising that are available in the market today were conceived by our team of dynamic, creative and visionary designers. Our mission is to hold a strong track record in the industry by putting continuous effort in providing top-notch quality work to meet clients' demands and expectations, and to hold the reputation of being reliable. We have a strong focus on retail renovation, corporate interior design and commercial renovation as well as merchandising design. Throughout the years, we have served many clients mainly being multi-national corporations. Our scope of services include Interior Design Consultancy, Design and Build and Merchandising Design. |
| AWARD DETAILS | |
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Mercato Malaysia Supermarket by Alset Sdn Bhd is Runner-up for A' Design Award in Interior Space and Exhibition Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Alset Sdn Bhd. · Click here to register inorder to view the profile and other works by Alset Sdn Bhd. |
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