Cetec Hong Kong Retail showroom by Bean Buro

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DESIGN DETAILS
DESIGN NAME:
Cetec Hong Kong

PRIMARY FUNCTION:
Retail showroom

INSPIRATION:
Inspired by fabric reel structures, the main architectural feature is a large cylindrical display unit with fabric samples vertically hung on the circumference for easy browsing, positioned close to the entrance to entice customers to browse through the hero products for inspiration. The cylindrical volume is approx. 6 metres in diameter, concealing a semi private meeting space in the centre, lined in acoustic fabrics and a writable surface at the entry portal for design workshop events.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bean Buro was tasked to design a new retail showroom office in Wong Chuk Hang in the Southside of Hong Kong Island for the fabric company Cetec to showcase high quality fabrics from their own as well as partnering brands. The main front of house customer space should store and display a large amount of products, to support the viewing of fabric samples for inspiration, with variety of seating areas for customers to work, inspect samples and carry out discussions with supporting staff.

OPERATION / FLOW / INTERACTION:
The main backdrop of the open space is a high density display and storage wall, with hanging fabric products, and drawers for samples and catalogues. Two sets of full height sliding panels encourages customers to push and pull to discover the products behind, and allowing their selections to be viewed vertically on the hanging rails of the sliding panels. A large 3 metres long island table is designed for customers to lay out their fabric selections horizontally to carry out inspection and discussions.

PROJECT DURATION AND LOCATION:
The project started in August 2017 in Hong Kong and finished in December 2017 in Hong Kong.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The response is a spatial composition that blends the customer areas and staff areas into one connected open space, with maximum connections out to the green mountain views and preserving natural daylight into the space. Instead of creating a traditional back of house for the employees, the design pushed for a contemporary setting of allowing employees to work in the same open space as the customer spaces, create a coworking like environment.

SPECIFICATIONS / TECHNICAL PROPERTIES:
A long built in bench with seat pads has been designed along the panoramic windows to allow customers to sit, work and carry out discussions, and enjoy the natural daylight and views out. A full height mirror has been installed at the end wall to virtually continue the optical effect of the long bench.

TAGS:
Bean Buro, Architecture, Interior, workplace, office, design, retail, cetec, fabrics, Hong Kong

RESEARCH ABSTRACT:
The corner display walls have been designed with high quality timber veneer finish, with display niches, sliding display niches for catalogues, hanging bars, and pull out tables for ad hoc discussions. Rolled wall covering samples are installed on a wall to allow customers to pull out for viewing.

CHALLENGE:
In order to allow the fabric products to be appreciated without distraction, the overall materials finishes palette is kept simple and neutral, with a light coloured wood texture on the floor and corner display walls to create a sense of warmth, and to subtly respond to the heritage of the various classic fabric brands. High quality carpet made of recycled fishnet is used in the staff area and the meeting room area to improve acoustics.

ADDED DATE:
2018-03-07 04:24:22

TEAM MEMBERS (7) :
Design directors: Kenny Kinugasa-Tsui, Design directors: Lorène Faure, Senior designer: Mikaela Black, Senior designer: Isabella Ducoli, Designers & assistants: Jay Jordan, Designers & assistants: Isaac Tam and

IMAGE CREDITS:
Image #1: Courtesy of Bean Buro, 2017.
Image #2: Courtesy of Bean Buro, 2017.
Image #3: Courtesy of Bean Buro, 2017.
Image #4: Courtesy of Bean Buro, 2017.
Image #5: Courtesy of Bean Buro, 2017.

PATENTS/COPYRIGHTS:
Copyrights belong to Bean Buro Limited, 2018.

Visit the following page to learn more: http://www.beanburo.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Bean Buro

PROFILE:
The studio is an emerging architecture and interiors practice from London and Paris, led by Lorène Faure and Kenny Kinugasa-Tsui, with a team of international designers to provide architecture, interior, installation, furniture, product and masterplanning design services. The Hong Kong studio was opened in mid 2013. The diversity of the practice with its collaborators reinforces a core vision for the practice: to respond to the exchanges of global cultural development factors, incorporating overlapping design disciplines in the social, economical and technological production of urban spaces. With a strong believe in architecture being an emotional, spatial experience produced by both the user and the author, the design methodology involves the observation, speculation and analysis of contextual narratives. These narratives, or ‘stories’, generate dynamic exchanges of forces, resulting in inventive interventions inherent with humanistic delights. The practice has since produced a string of successful architecture and interior projects for reputable developers such as Grosvenor, Nan Fung Group and Sun Hung Kai, as well as commercial companies such as Uber, Leo Burnett, Warner Music, Kerry Logistics, and has been nominated for The Prodigy INDE. Awards 2017, 3 nominations in Archdaily Architecture Awards China 2017, awarded Silver Winner in the Asia Pacific Interior Design Award 2015, Runner Up in Architizer A+ Awards 2015, multiple Gold and Silver awards in the A’ Design Awards in three consecutive years, and Finalist Winner of the 13th Modern Decoration International Media Award. The studio has a rigorous methodology in research by design, using high quality drawings and models that explore cultural narratives and the humanistic aspects of design. The works have been featured in Archdaily awards, Interior Design NYC, ID+C, Design Anthology, ELLE, Perspective, Domus, FRAME and Wallpaper* Magazine.

NOMINATION DETAILS

Cetec Hong Kong Retail Showroom by Bean Buro is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Cetec Hong Kong Retail Showroom by Bean Buro is Runner-up for A' Design Award in Interior Space and Exhibition Design Category, 2017 - 2018.



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