Packetbouquet Flower packaging by Sofija Bajic

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DESIGN DETAILS

DESIGN NAME:
Packetbouquet

PRIMARY FUNCTION:
Flower packaging

INSPIRATION:
Neven flower shop was in the need of rebranding their company image. Working on that process koncept.studio came up with the idea of branded, personalized flower packaging. The inspiration was based on Coca-Cola "Share the Coke" campaign, in which Coke was labeled with the names or nicknames of their customers. Personalization of the flower bouquet was the right way for Neven to come closer to their users and to make them feel good about their purchase.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Packetbouquet takes on the shape of a box, which the flowers slip into. Yet what it provides is not only a transport of delicate stems from one place to the next, the boxes also add a personal touch. Designed for Neven flower shop, the Packetbouquet can be inscribed with one of six messages: to the most beautiful, to the loved one, to the dearest one, love, good luck and congratulation. This creates a more thoughtful connection to the generous gift while eliminating the need for a card.

OPERATION / FLOW / INTERACTION:
The next step in transformation of the packaging is completely customizable labels: the customer can ask for any word, phrase or name to be on the box. The label is printed on self adhesive paper, and pasted on the box.

PROJECT DURATION AND LOCATION:
The production of product started in February 2016, and is still produced in 2018. It was exhibited in SULUJ Gallery in Belgrade, Serbia in 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The boxes are made of nice, thin, printable cardboard. The cardboard is printed in three pastel colors: pink, purple and green. The cardboard is cut and folded. It is recommended that the boxes are glued when folded, so that it would be safe.

SPECIFICATIONS / TECHNICAL PROPERTIES:
folded: Width 230 mm x Depth 230 mm x Height 100 mm

TAGS:
gift, flower box, personalized packaging, branding, brand packaging

RESEARCH ABSTRACT:
The results of examining the market showed that Neven has no strategy for acquiring younger customers. It is shown that the younger buyers often buy presents. Almost any other gift is labeled: like Milka chocolate, etc. We connect the brand name, with the person who gives it, creating a positive brand association. However, it is not possible to discern flower bouquets of each other - they are not labeled. Without the name and the label there is no brand. The goal was to put the Neven label on the bouquet. On the other hand, it is important to make it about the buyer - so the bouquet got the personal touch: a nickname printed to the box.

CHALLENGE:
The hardest part of the design and production process was the price of the box. The box should have low producing price, so that it can have low price as a final product that is sold to the costumers. The price of production of the thick, luxurious boxes was very high, and did not make the final product affordable to many buyers. So, the designer solved this problem by creating packaging that could be printed and completed out of just one material.

ADDED DATE:
2018-02-18 17:41:53

TEAM MEMBERS (1) :

IMAGE CREDITS:
Photographer Dejan Čabrilo

Visit the following page to learn more: http://goo.gl/4ccusy

CLIENT/STUDIO/BRAND DETAILS
	NAME: Neven flower shop PROFILE: Neven, which stands for the flower Calendula, is flower shop based in Bijeljina, Bosnia & Herzegovina. They are offering the finest arrangements and gifts, backed by service that is friendly and prompt. Other than gifts, the Neven team decorate weddings, birthdays or any other event.

AWARD DETAILS
	Packetbouquet Flower Packaging by Sofija Bajic is Runner-up for A' Design Award in Packaging Design Category, 2017 - 2018. · Read the interview with designer Sofija Bajic for design Packetbouquet here. · Press Members: Login or Register to request an exclusive interview with Sofija Bajic. · Click here to register inorder to view the profile and other works by Sofija Bajic.