2016 Present future film festival Motion Poster by Ben Cheong and Au Chon Hin

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DESIGN DETAILS
DESIGN NAME:
2016 Present future film festival

PRIMARY FUNCTION:
Motion Poster

INSPIRATION:
We received an invitation from our client to make an animation design related to the poster design. The topic is about 'present future film festival 2016' . In today's world with developed technologies and the future, there should be full of energy and vitality so we selected the background music with the sound of the heartbeat in the production. The music together with 3D visual effects exhibited the philosophy and the spirit of the film festival.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In this project, we adopted the 3D techniques to create an extra dimension for the graphic poster and bring a sense of space. The differences in distance, size and multiple layers of the design elements made stronger 3D visual effects without altering the original poster design.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in May 2016 in Macau and finished in May 2016 in Macau, and was exhibited in Macau in May 2016

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We applied the motion poster style in the animation, which is a trend in the recent years. The 3D visual effects made the graphic poster more vivid and lively.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1466X2000 Software: Maya / After Effect

TAGS:
Animation, Motion, Poster, Graphic

RESEARCH ABSTRACT:
After receiving the work from the graphic designer, we divided the design elements of the poster into different components. Without altering the original design, we constantly tested and looked for the best distance, size and depth of components, the camera position, and overall aesthetics, etc. in order to figure out the best angle for the audience and present better 3D visual effects.

CHALLENGE:
without altering the original design, we transformed the graphic poster into a three-dimensional version. This enhanced its interest value and readability so that more audience could be effectively attracted.

ADDED DATE:
2017-09-29 10:50:02

TEAM MEMBERS (2) :
Ben Cheong@CLIFFS STUDIO and Au Chon Hin@Untitled lab

IMAGE CREDITS:
Ben Cheong and Au Chon Hin, 2017.

Visit the following page to learn more: http://www.cliffsstudio.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
iCentre Macau

PROFILE:
-

NOMINATION DETAILS

2016 Present Future Film Festival Motion Poster by Ben Cheong and Au Chon Hin is a Nominee in Movie, Video and Animation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

2016 Present Future Film Festival Motion Poster by Ben Cheong and Au Chon Hin is Runner-up for A' Design Award in Movie, Video and Animation Design Category, 2017 - 2018.



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