Origami Seafood Corporate Identity Corporate Identity by Mona Pouryousef and Shiva Pouryousef |
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| DESIGN NAME: Origami Seafood Corporate Identity PRIMARY FUNCTION: Corporate Identity INSPIRATION: The main inspiration of this project is by sushi and origami. Origami as an art form that has been handed down from parent to child through many generations in Asia. We would like to incorporate the characteristics of Japanese art of folding in to this brand and explore that tradition in to the modern communication. The logo presents sushi and fish as symbol of healthy food illuminating the meaning of "Kenzo". UNIQUE PROPERTIES / PROJECT DESCRIPTION: Many people want to experience a culture by food. The identity of this brand is to represent the Japanese culture and tradition. For example the design of the menu turns a 2 dimensional paper to an unexpected 3 dimensional Origami shape. It is a way to encourage costumers to unfold the menu and engage with the culture even before trying the food. OPERATION / FLOW / INTERACTION: The developed website and applications make the ordering process easy and provide virtual Origami games to make costumers to think. The strategy to develop this brand identity is to brings the value of accessibility and surprise element by making Kenzo reachable for it's costumers. PROJECT DURATION AND LOCATION: This project started in August 2015 in Tehran and finished in January 2016, and was exhibited in Shahr Rey Azad University in January 2016. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The creation process started with a research on Japanese origami history and methodologies. we tried some of the unique folds that were most applicable and suitable for the menu and envelop by hand. Then we sketched the possibilities of the menu layout on the 2D paper based on the remained lines from the unfolded paper. Accordingly we designed the menu text and color shades with adobe illustrator, printed on paper and folded according to the illustrations. SPECIFICATIONS / TECHNICAL PROPERTIES: The full corporate identity is made out of paper and has diverse specifications. This project includes a wide range of executions, such as packaging materials, signage, menu, take a way bag and other exterior elements. TAGS: Origami, Folding Paper, Japanese, Branding, Logo, External Design, Packaging, Visual Design RESEARCH ABSTRACT: The goal of this project is to produce a modern brand to addresses high expectations of it's costumers. The initial idea for the design process was to think about that what could make the ordering process more attractive and exciting considering Japanese traditions. We started to research about one Japanese art such as origami that could transfer from one generation to another. Offering the chance of interaction with the brand elements provides a well-treated service to costumers is the significance point of this project. CHALLENGE: The most valuable part of this brand is the latent learning curve about the eastern art of folding. The significant challenge of this project was trying complex origamis and incorporating texts within the folds. Although the final result is attractive for costumers to interact with. ADDED DATE: 2017-06-29 18:29:09 TEAM MEMBERS (2) : Mona Pouryousef and Shiva Pouryousef IMAGE CREDITS: Mona Pouryousef and Shiva Pouryousef, 2017. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Kenzo PROFILE: Kenzo is Japanese sea food restaurant located in the heart of Tehran, Iran. It has variety of dining spaces and dishes to choose from. One of its characteristics is to entertain and empress. |
| AWARD DETAILS | |
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Origami Seafood Corporate Identity Corporate Identity by Mona Pouryousef and Shiva Pouryousef is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Read the interview with designer Mona Pouryousef and Shiva Pouryousef for design Origami Seafood Corporate Identity here.· Press Members: Login or Register to request an exclusive interview with Mona Pouryousef and Shiva Pouryousef. · Click here to register inorder to view the profile and other works by Mona Pouryousef and Shiva Pouryousef. |
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