Stamford Rhine Logo and VI by Dongdao Creative Branding Group

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DESIGN DETAILS
DESIGN NAME:
Stamford Rhine

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
In our creation, we attempted to incorporate simple elements like ‘smiling face’ and ‘clockwork’. ‘Smiling face’ conveys that Stamford Rhine can make children happy and lively, while ‘clockwork’ illustrates the importance of education. The combination of both elements appears like a person screwing down the clockwork, implying the source of children’s creativity and imagination, and symbolizing the elite education pursuit of Stamford Rhine.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With the concept of ‘Being professional, innovative and large-scale’, Stamford Rhine is an early childhood education institution with an international perspective. It mainly targets at affluent families hoping their children develop and improve comprehensively. Thus, besides directly reflecting educational properties related to children, the logo shall further display the international advanced concept of ‘professionalism and openness’.

OPERATION / FLOW / INTERACTION:
Stamford Rhine is an early childhood education institution with an international perspective (it mainly targets affluent families). The logo should display the international advanced concept of ‘professionalism and openness’. The application of ‘smiling face’ also shows that Stamford Rhine does care about children’s growth through quality-oriented education.

PROJECT DURATION AND LOCATION:
The project started in October 2015 in Shanghai and finished in December 2015 in Shanghai.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
In our creation, we attempted to incorporate simple elements like ‘smiling face’ and ‘clockwork’. The combination of both elements appears like a person screwing down the clockwork, implying the source of children’s creativity and imagination, and symbolizing the elite education pursuit of Stamford Rhine. Our graphical design based on the logo is concise and intuitive. Simplicity, vividness and fun - embodied in the logo - all symbolize Stamford Rhine can initiate children’s wisdom and limitless creativity, helping children grow vigorously.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
VI, Education, Simplicity, Child

RESEARCH ABSTRACT:
In our creation, we attempted to incorporate simple elements like ‘smiling face’ and ‘clockwork’. ‘Smiling face’ conveys that Stamford Rhine can make children happy and lively, while ‘clockwork’ illustrates the importance of education. The combination of both elements appears like a person screwing down the clockwork, implying the source of children’s creativity and imagination, and symbolizing the elite education pursuit of Stamford Rhine.

CHALLENGE:
In our creation, it confuses us how to well display the international advanced concept of 'professionalism and openness' for such early childhood education institution with an international perspective. Thus, we attempted to incorporate simple elements like 'smiling face' and 'clockwork';. 'Smiling face' conveys that Stamford Rhine can make children happy and lively, while 'clockwork'; illustrates the importance of education.

ADDED DATE:
2017-01-09 07:37:47

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Creative Branding Group, 2016.

Visit the following page to learn more: http://www.dongdao.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Stamford Rhine Logo and Vi by Dongdao Creative Branding Group is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Stamford Rhine Logo and Vi by Dongdao Creative Branding Group is Runner-up for A' Design Award in Graphics and Visual Communication Design Category, 2016 - 2017.



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