PHLIK Rice Packaging by Pongskarn Arnonwattanagone

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DESIGN DETAILS
DESIGN NAME:
PHLIK

PRIMARY FUNCTION:
Rice Packaging

INSPIRATION:
Hanuman is the dramatic performing with the unique characteristic of arts and reflecting the clear culture because of his great power in many kinds such as increasing his body, prolix his tail. In addition, Hanuman is immortal, so, he was chosen to represent Thai Jasmine

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The product designing for Jasmine rice package is inspired by Thai original culture which is Khon, the performing art, combine with the simple lifestyle of ancient Thai people that recycling things to be used in order to decrease wasting things. It makes the package to be useful for packaging and cooking effectively at a stretch which it create the movement for reducing the waste and pollution.

OPERATION / FLOW / INTERACTION:
Thai Jasmine rice (Thai Hom Mali) is the rice breed origin in Thailand with scent smelling like Pandanus. The best cultivate location is in Thailand.Hanuman is the dramatic performing with the unique characteristic of arts and reflecting the clear culture because of his great power in many kinds such as increasing his body, prolix his tail. In addition, Hanuman is immortal, so, he was chosen to represent Thai Jasmine rice which plenty of quality, taste, healthy and unique characteristic. Pinto is favorite food carrier for the students for their lunch or the outside office workmen. In addition, it is favorite for Buddhism to give to the monks for breakfast or lunch. While there are so many delivery service to home, they could use Pinto for carrying food and take away.

PROJECT DURATION AND LOCATION:
The project is a conceptual design in Thailand.

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
Pinto is a kind of food carrier for packaging the food which is favorite in Thai original lifestyle, it combining with enamel flask shape in shelf and metal frame as carrier legs. Good for carrying and always have up-to 2 shelf.

SPECIFICATIONS / TECHNICAL PROPERTIES:
diameter 150 mm x height 250 mm (addition handdle 50 mm)

TAGS:
Thai rice,hom mali,packaging,pinto,food,hanuman,design

RESEARCH ABSTRACT:
Purchase of raw materials in the cooking of today's consumers found that a focus on quality rather than quantity and they are buying in smaller units. The design packaging that corresponds to the purchasing behavior of consumers is our studying.

CHALLENGE:
Currently, people pay more attention to food quality, food packaging, making it more sensitive too. Studies on the use of materials that are safe and can be recycled, it is important.

ADDED DATE:
2016-09-26 14:24:33

TEAM MEMBERS (1) :
Production : LWD Co.,ltd.

IMAGE CREDITS:
Illustrator:LWD co.,ltd.

Visit the following page to learn more: http://www.phlik.net
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Phlik

PROFILE:
“Phlik” for Thai meanings is to reverse, alternate or to adjust. Brand “Phlik” has brought the culture, customary and faith of ancient people to be adjusted in order to present in the modern form which it will use simple modern graphic through the iconic, however, still maintain the important unique characteristic in the works by the designing that is applicable in daily life to be appropriate of each one’s lifestyle.

NOMINATION DETAILS

Phlik Rice Packaging by Pongskarn Arnonwattanagone is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Pongskarn Arnonwattanagone is also kept secret. This information will also be available later.
AWARD DETAILS

Phlik Rice Packaging by Pongskarn Arnonwattanagone is Runner-up for A' Design Award in Packaging Design Category, 2016 - 2017.



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