Florush Toothbrush by Miroslav Stiburek

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DESIGN DETAILS
DESIGN NAME:
Florush

PRIMARY FUNCTION:
Toothbrush

INSPIRATION:
This design concept was created and inspired by falling water down a typical toothbrush and the cheerfulness of a twist ice-cream. I wanted to design a toothbrush that is playful, pleasant, fun to use and provides the user with personalisation and function. I couldn't find a toothbrush which would give me that, so I decided to look into the current market and look for a solution.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The body of the toothbrush can be created from stained mahogany wood or plastic, finished at one end by a coloured sculpture made of acrylic glass resembling the flow of water and twist ice-cream. It can be unscrewed and changed for a different colour. It also hides an interdental brush that can be easily replaced by unscrewing; the transparent plastic cover over it is fixated by sliding that onto a piece of material that exceeds the main screw. At the other end is the part with the bristles.

OPERATION / FLOW / INTERACTION:
It's operated as a traditional toothbrush and held in the middle. The part of the brush with the bristles can be changed and unscrewed, replaced with a new part of different colour and material. The other end of the toothbrush can be replaced too, but also functions as a pocket and holder of a replaceable interdental brush. A plastic cover over it is provided for hygienic purposes. The toothbrush has a wooden conical travel box, matching the design of the brush.

PROJECT DURATION AND LOCATION:
This first concept was created in Prague between November 2015 and February 2016. The redesign and finalisation of the concept happened in Barcelona during January and February 2017.

PRODUCTION / REALIZATION TECHNOLOGY:
The toothbrush body can be produced from wood as well as plastic. The silver looking lines are made from stainless steel. The coloured sculpture resembling the shape of a twist ice-cream is made of acrylic glass. All the parts are changeable and different colours combinations can be created.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Length: 224mm

TAGS:
toothbrush, design, beauty, teeth, ice-cream, water, cosmetic, sculpture, bristles

RESEARCH ABSTRACT:
I first looked into the best toothbrushes out there and what techniques they employ and what aesthetic aspects prevail. I used the best from each, combined it, added some of my own ideas and knowledge and created this toothbrush. The first initial idea was based on what I have researched. Later, the design was changing according to my changing vision.

CHALLENGE:
A long time ago I had an idea to give function to the "ice-cream"; part of the brush because at first it only had an aesthetic purpose. I wanted to insert an interdental brush into it in some way. At that time I was not sure how, though. A year later, more confident with my engineering, I incorporated an interdental toothbrush into it while keeping it hidden, yet simply accessible and replaceable. I have also acknowledged the comment from the A'Design Jury and used it to improve my design.

ADDED DATE:
2016-08-02 16:02:37

TEAM MEMBERS (1) :
Miroslav Stibůrek

IMAGE CREDITS:
Miroslav Stibůrek.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
MIROSLAV Design

PROFILE:
MIROSLAV Design Studio.

NOMINATION DETAILS

Florush Toothbrush by Miroslav Stiburek is a Nominee in Beauty, Personal Care and Cosmetic Products Design Category.

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AWARD DETAILS

Florush Toothbrush by Miroslav Stiburek is Runner-up for A' Design Award in Beauty, Personal Care and Cosmetic Products Design Category, 2016 - 2017.



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