DESIGN NAME: med mode industry contests
PRIMARY FUNCTION: Multifunctional Competitions
INSPIRATION: lack of infrastructure and business cycle for some industries in some countries caused to my mind is busy that how should doing for this problem and what is the suitable soloution to implemation business cycle and create foundations for new and growing industries.mode and fashion is my business and profession that i working in turkey ,i imagine the machine and operation of it.input and output and combine process is the performance of the machine.
"med" competitions and awards also designed with this 3 items,volenteers that nominate the selected categories ,
Measure value of designs and projects in local and international market, output and result of competition should be profitable and
Revenue for fashion casts and designers in direct or undirect methods.
for this reason "med" contains 3 main sections that define for fashion designers,fashion casts and fashion business owners and investors.
"f&c" is Classified contests for fashion casts with selected categories that had a costumers or potential market.
"mp" is design oriented that winners produce and sales limited or mass of designs with promotional campaigns and events.
"bm" is business and entrepreneurial models and methods that thinkers and business planners can show business cases to start up and attract investors and implemation processs
UNIQUE PROPERTIES / PROJECT DESCRIPTION: mode industry competition in east zone that published and supported in modekey international printed magazine (the first fashion magazine in iran)
this competitions contains 3 sections :
1-business models of mode industry
2-mode products
3-fairs and contests of mode personals and fashion casts
this competition was focused on mode and fashion
One of the unique properties of med competition is business models section that was supported about job opportunities and entrepneurship
This competition promoting fashion designs and talented fashion casting and also new fashion business models.the unique points of "med" for mode designers that won in there is attract investors and sponsors for their designs by smart promotional campaigns of modekey co and create personal branding programs for talented fashion casting that won like hairdresser,dress designer,make-up artist,models,photographers,graphic designers and ect
This competition is unique in mode and fashion world and the amazing thing about "med" is history and duration of starting programms that passed only one year and had hopeful Success
OPERATION / FLOW / INTERACTION: A multifunctional competition that provide challenges and contests to move cycle of mode & fashion market.med competitions and awards create foundations to working fashion projects with talented fashion castings and market building for designs that won in mode product section.med is try to brainstorm of fashion audiences.
PROJECT DURATION AND LOCATION: 3/-6 months for each categories of "f&c" section and MP, 6-12 months for "bm" section
the location for each categories prepare by the sponsors of the med competitions, "f&c" section launched in schwarzkopf professional iran office and for "mp" section launched in barola resort , "bm" section also will launch in aren mall
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PRODUCTION / REALIZATION TECHNOLOGY: Better winner designs should be provided a better promotional events that investors and producers to be present on these events .med published and promoting the designs and portfolios of fashion casting by special events that arranged special guests.these guests are targeted audience of winners.for business models section,winners support by "modekey co" to implement the business model.materials that we used included:
A Physical office for attracting volunteers to nominate and register a special field
A functional website to upload designs or portfolios
A fashion media that published call for entries
A data bank for mode industry that activated in mode and fashion
A production team for providing promotional events
A professional and famous fashion jury that have special experience for each field
A financial sponsor
A educational sponsor
SPECIFICATIONS / TECHNICAL PROPERTIES: We get a smart data of fashion designers,fashion productions,fashion casts and potential investors with professional market research of "modekey company" because we would attract suitable volunteers to each field of competition
And found a potential investors and production to produce design and launched the designs and ideas.
We should attract some special brands to sponsored a technical sections of "med" awards and competitions for example the persian hairdressing awards should be covered by a cosmetics brand to get instrumental options and technical products for some fields( the first Persian hairdressing awards sponsored by schwarzkopf tehran branch)
The tools we needed was a fashion audience media to publish call for entries and informing methodology of "med" awards and competitions (modekey international printed magazine is the official press media for "med" and 3 best Persian fashion websites and weblog covered "med" information)
The second tools is a functional website to upload designs,portfolios and a official office to physical admission (www.medawards.org is the primary and functional website and the second website is www.modekey.co )
TAGS: mode,entrepneurship,design
RESEARCH ABSTRACT: i actived in mode industry and mode advertising about 9 years ago,me and our partners have a more problems to income in this field and also government and mode designers woried for business of fashion.i rise the idea for mode industry of iran,that include promoting mode designs like a dress or like a fashion advertising photo or a new haircut ,all things that involved mode and fashion.i had a special dreams for this object in many years ago,when i came to gala night of 2016 a'design awards i seen the opportunities of this competition ,we start stronger than the past because i had guidance now.
me and other partners decided to collect a fashion projects with local competition and planned to attract investors and producers for produce and purchase of projects and designs.
the important method for this competitions and awards is promoting and publish designs and projects and get credit benefits and undirect financial benefits.
the effect of "med" is for mode market cycle that fashion casts incoming.
CHALLENGE: the creative challenge was about input and output of this competitions,for attract the unique projects and designs that useful in mode and fashion market of iran and east zone need to discover talented fashion designers and casts.For this reason we should promoting winners in the best form.
More important than a valuable prize is suitable promotions and credit benefits that winners used it.
for this reason we prepare a smart foundation for winners and designs to invest and produce in local and international market
ADDED DATE: 2016-07-10 14:47:44
TEAM MEMBERS (12) : creative manager :samin mousavi, media manager: farbod roshan, event planner: houman moghadam, Advertising & PR manager: esmaeil servati, coordinator: farzan hamzeloo, marketing manager:parham khezer, jury concil: ladan zadfar,kamran mehrzadeh,saeed lavasani,delaram sadeghi,amin vakilnezhad, market research: davoud alizadeh , Social network administrator: javid molaee, Admission operator: Sajad lavasani, official publisher:modekey co and sponsors:schwarzkopf cosmetics,k1so cosmetics,spinas resorts,barola resturant,choobrakhti clothing service company,modekey magazine
IMAGE CREDITS: modekey group
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