El Club del Gourmet Craft Beer Packaging Design by tridimage |
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| DESIGN NAME: El Club del Gourmet Craft Beer PRIMARY FUNCTION: Packaging Design INSPIRATION: This premium artisan beer range deserved to create a unique label avoiding the typical graphic resources which can be found in almost every beer label of the world. With the recent craft beer revolution, the category and consumers are more open to different colour schemes and aesthetic influences. UNIQUE PROPERTIES / PROJECT DESCRIPTION: El Club del Gourmet is the super-premium own brand from the largest Spain retailer El Corte Inglés. Their artisan beer range deserved a label design to stand out among the growing competitors. Their consumers are savvy and demand premium products in premium packages. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Custom glass bottle and paper label to give an handcraft feeling SPECIFICATIONS / TECHNICAL PROPERTIES: 180mm, 90mm TAGS: packaging design, structural design, graphic design, tridimage, craft beer, el corte ingles, el club del gourmet RESEARCH ABSTRACT: The beer label design was closely related to European graphic style, almost medieval, by means of Gothic fonts, medals, coats of arms and aesthetics resources that refer to tradition of the old continent. All these elements seemed practically unavoidable when designing a label of beer. However, nothing is forever and everything changes. The beer market is growing at a rapid pace and steady, so they will look for new ways to connect emotionally with new consumers. In recent years, many brands have avoided the busiest road and focus on emphasizing the value of a handmade product for the most consumed and famous beverage in the world. CHALLENGE: The challenge consisted on creating a distinctive craft beer different from the vast competitors range. Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition. ADDED DATE: 2016-03-30 20:28:01 TEAM MEMBERS (1) : tridimage IMAGE CREDITS: tridimage, 2015. |
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NAME: El Corte Inglés PROFILE: El Corte Inglés is one of the world's leading department stores, strongly rooted in the Spanish market and with a presence in Portugal. The company has not stopped growing since its founder Ramón Areces acquired a tailor's shop in 1935 called El Corte Inglés. |
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El Club Del Gourmet Craft Beer Packaging Design by Tridimage is Runner-up for A' Design Award in Packaging Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with tridimage. · Click here to register inorder to view the profile and other works by tridimage. |
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