El Club del Gourmet Craft Beer Packaging Design by tridimage

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DESIGN DETAILS
DESIGN NAME:
El Club del Gourmet Craft Beer

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
This premium artisan beer range deserved to create a unique label avoiding the typical graphic resources which can be found in almost every beer label of the world. With the recent craft beer revolution, the category and consumers are more open to different colour schemes and aesthetic influences.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
El Club del Gourmet is the super-premium own brand from the largest Spain retailer El Corte Inglés. Their artisan beer range deserved a label design to stand out among the growing competitors. Their consumers are savvy and demand premium products in premium packages.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Custom glass bottle and paper label to give an handcraft feeling

SPECIFICATIONS / TECHNICAL PROPERTIES:
180mm, 90mm

TAGS:
packaging design, structural design, graphic design, tridimage, craft beer, el corte ingles, el club del gourmet

RESEARCH ABSTRACT:
The beer label design was closely related to European graphic style, almost medieval, by means of Gothic fonts, medals, coats of arms and aesthetics resources that refer to tradition of the old continent. All these elements seemed practically unavoidable when designing a label of beer. However, nothing is forever and everything changes. The beer market is growing at a rapid pace and steady, so they will look for new ways to connect emotionally with new consumers. In recent years, many brands have avoided the busiest road and focus on emphasizing the value of a handmade product for the most consumed and famous beverage in the world.

CHALLENGE:
The challenge consisted on creating a distinctive craft beer different from the vast competitors range. Craft beers are opting for innovative designs, focusing more on communicating their quality and craftsmanship than denote European tradition.

ADDED DATE:
2016-03-30 20:28:01

TEAM MEMBERS (1) :
tridimage

IMAGE CREDITS:
tridimage, 2015.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
El Corte Inglés

PROFILE:
El Corte Inglés is one of the world's leading department stores, strongly rooted in the Spanish market and with a presence in Portugal. The company has not stopped growing since its founder Ramón Areces acquired a tailor's shop in 1935 called El Corte Inglés.

NOMINATION DETAILS

El Club Del Gourmet Craft Beer Packaging Design by Tridimage is a Nominee in Packaging Design Category.

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AWARD DETAILS

El Club Del Gourmet Craft Beer Packaging Design by Tridimage is Runner-up for A' Design Award in Packaging Design Category, 2015 - 2016.



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