Adria Experience Visual Identity by Luka Balic |
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| DESIGN NAME: Adria Experience PRIMARY FUNCTION: Visual Identity INSPIRATION: Adria Experience offers sailing on the Adriatic coast so the idea was to give people a teaser - small window - to great experience, and make it personal. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Adria Experiance is small, Croatian agency for nautical tourism with personal touch. The idea was to use logo mark as a window to sailing experiences that Adriatic sea can offer. Business cards look like postcards to remind viewer of vacation. The cards have different backs so people can choose the one they like most. It gives the client a chance to testify they have personal approach to their guests and show the diversity and richness of Adriatic coast. OPERATION / FLOW / INTERACTION: Unlike postcards that usualy show well known townscapes, the photos on business cards are shot from sailing boat, showing rarely visited pearls of coast, which makes cards authentic. On front of cards there is also a space for short message as a personal touch. It is not just a card with contact info, it is an invitation, reminder, or a souvenir that rewokes great memories. PROJECT DURATION AND LOCATION: The project started in November 2014 and finished in January 2015. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Business cards are MOO Luxe cards, printed on Mohawk Superfine 600 gsm paper. Cards are printed with eight (8) different pictures on the back. SPECIFICATIONS / TECHNICAL PROPERTIES: Business cards dimensions: 85 x 55 cm TAGS: logo, identity, graphic, brand, business, card, tourism, sailing, sea, creative RESEARCH ABSTRACT: - CHALLENGE: Client wanted professional / serious look with personal touch. The challenge was to avoid usual coldness of "serious looking" identities, and make connection with audience. ADDED DATE: 2015-12-15 20:41:00 TEAM MEMBERS (1) : IMAGE CREDITS: Photos on business cards by studio Stojcic i Romulic. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Luka Balic PROFILE: Luka Balic is award-winning graphic designer from Croatia (Europe), whose specialty is Brand Identity Design. By delivering clever, memorable and distinctive solutions to clients globally, he helps them fulfill their goals and reach the full potential of their brands. |
| AWARD DETAILS | |
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Adria Experience Visual Identity by Luka Balic is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with Luka Balic. · Click here to register inorder to view the profile and other works by Luka Balic. |
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