Hi. I want to follow you Olive oil Packaging by Matadog Design |
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| DESIGN NAME: Hi. I want to follow you PRIMARY FUNCTION: Olive oil Packaging INSPIRATION: The client wanted to design a different olive oil label that could stand out on the shelf. The bottle used is the Dorica bottle. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This olive oil label is unique, as the wide-eye label draws immediately the consumer attention. It clearly communicates directly with the consumer, asking for attention and purchase. OPERATION / FLOW / INTERACTION: This is a unique presentation for the olive oil market. It drives consumer attention to get the bottle on their hands and read the message on the back that it seems to be written for the consumer and reads: "Hi. I am a pure extra vergin olive oil from Greece and I am made especially for you. There is only one promise I can make... You will enjoy every drop of mine! Secret recipe patented by Goddess Athena thousands of years ago. ® 3500BC -2015. all right reserved.” PROJECT DURATION AND LOCATION: The project was started in November 2014 in Athens and finished in January 2015. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: As a start up company the production costs and practicality played key roles in the overall design solution. With a small inital production run the labels were initially printed in vinyl giving the client the flexibilty to order small quantities. SPECIFICATIONS / TECHNICAL PROPERTIES: The bottle used is the classic olive oil bottle Dorica. The labels (front and back) are 7.5cm wide and 17,5cm high. They are initially printed in vinyl. TAGS: packaging, olive oil packaging, wide-eye label RESEARCH ABSTRACT: - CHALLENGE: The challenge was to design a different olive oil packaging as requested by the client. The solution was a highly communicative label that draws consumer attention and ask the consumer to go with him home with the promise that he will enjoy every drop. ADDED DATE: 2015-08-03 09:33:56 TEAM MEMBERS (4) : Agency: Matadog Design, Creative Director/Designer: Andreas Kioroglou, Designer: Konstantinos Stavrou and Copy: Panagiota K Zangogianni, Sofia Kioroglou IMAGE CREDITS: Matadog Design, 2015. |
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| Visit the following page to learn more: http://www.matadog.com | |||||
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NAME: Matadog Design PROFILE: Matadog™ Design is a branding, packaging and product design firm based in Athens, Greece. In a short time, our work has been internationally recognized and has been awarded by the most prestigious international design and advertising competitions such as Cannes Lions, Creativity International Awards, Pentawards, Summit Awards among others. Our work targets domestic and global markets as our design firm cooperates with brands around the world. Our size, gives us the flexibility to offer solutions to customer needs, with friendliness and a spirit of cooperation guaranteeing unique and, above all, effective and successful solutions. Our different way of thinking, combined with design strategy and advanced idea generation methods with attention to detail, produces innovative ideas not hesitating to explore uncharted water with the aim of providing unique solutions. Our main concern is customer success and satisfaction and our aim is to give added value to every design. Our goal is to build brands and products that last. |
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Hi. I Want to Follow You Olive Oil Packaging by Matadog Design is Runner-up for A' Design Award in Packaging Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with Matadog Design. · Click here to register inorder to view the profile and other works by Matadog Design. |
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