Since1984 Modular Furniture System by Serena Zanello

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DESIGN DETAILS
DESIGN NAME:
Since1984

PRIMARY FUNCTION:
Modular Furniture System

INSPIRATION:
Back in the 1984 the year of the big bother and explosion of the pop culture a fabulous video game was invented. This is a tribute, a furniture modular system to play with while designing your own space!

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Since 1984 is modular simple colorful and eco-friendly. It can be used in infinite ways for houses, schools, showrooms, hotels and also be easily adapted to each space with small changes as varnishes, felt tops or upholstery. Everyone can play with it, everyone can choose between infinite possibilities.

OPERATION / FLOW / INTERACTION:
Each piece can be easily moved around by everyone thanks is lightweight. The multiple possibilities allow the users to change the locations of this modular system continuously. It could be used as seating during a party, coffee table, bed side table, food rest. Even people without design background can easily adjust this system and design their own space.

PROJECT DURATION AND LOCATION:
Project started in April 2014 and the first prototype was built in December 2014 in San Francisco, California.

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
Each side is made with whitened birch plywood. The top is coated with water-based varnish. Each side is joint using dowel joints that are hidden and add strength to the assembly. Dowel holes are drilled, glued and clamped together. Structure: whitened birch plywood with low Formaldehyde emission, Class E1, not hazardous for human health, animals and the environment.

SPECIFICATIONS / TECHNICAL PROPERTIES:
18in H, 9/27in W, 18/36 L The system is total 7 pieces (above dimensions). Each piece could be sold separately.

TAGS:
modular, fun, flexible, sustainable,simple.

RESEARCH ABSTRACT:
"Since1984"; was born from a simple idea : revisiting a fun game as a modular system for interior or exterior spaces. This is a game, an idea, fun and easy, accessible to everyone, sustainable, innovative and even if "old" unique and functional. Its versatility make this furniture system adaptable to multiple user scenarios. Its cost is contained while the functionality is great. After designing it, I didn't want to stop playing with it. It's fun and timeless.

CHALLENGE:
The big challenge was building the prototype in the house trying to keep the cost low. We used a drill, a saw and screws. We left one side open and the other one could be removed to try to make it more functional as storage too. Beside the construction the design process was simple and fun.

ADDED DATE:
2015-02-28 20:42:32

TEAM MEMBERS (3) :
Designer: Serena Zanello, Prototype: Roberto Zanello and Business Developer: Daniel Veiga

IMAGE CREDITS:
Photo by Serena and Roberto Zanello.

Visit the following page to learn more: http://www.dpmndesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dopamine Design llc

PROFILE:
Inspired by the molecule that mediates pleasure in the human brain, at Dopamine Design we strive to keep these incredible molecules busy by creating experiences that are a feast to the senses. Our strength is in establishing bridges between the world of engineering, science or structure and that of emotion, pleasure and senses. Serena Zanello and Daniel Mota Veiga have joined their passionate and creative minds to put Dopamine at the service of everyone who wishes to create extraordinary products, spaces and experiences .

NOMINATION DETAILS

Since1984 Modular Furniture System by Serena Zanello is a Nominee in Furniture, Decorative Items and Homeware Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Serena Zanello when results are announced.
AWARD DETAILS

Since1984 Modular Furniture System by Serena Zanello is Runner-up for A' Design Award in Furniture, Decorative Items and Homeware Design Category, 2014 - 2015.

· Read the interview with designer Serena Zanello for design Since1984 here.

· Press Members: Login or Register to request an exclusive interview with Serena Zanello.

· Click here to register inorder to view the profile and other works by Serena Zanello.
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