Santo Olive Oil Olive Oil Packaging by Birce Kirbas

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DESIGN DETAILS

DESIGN NAME:
Santo Olive Oil

PRIMARY FUNCTION:
Olive Oil Packaging

INSPIRATION:
The challenge was to create an olive oil package, so i wanted to do something different. As olive oil is the most healthy fat and possibly the most natural medicine that can be, i decided to design it in the concept of medicine. I wanted to give it a modern medicine look, but not too minimalist. And for this concept, i have mostly inspired by old medicine bottles which are fitted with a cork and has a doctor's drawing on the plump bottle. Another inspiration was Oskar Matzerath who is the main character of the book "The Tin Drum" written by Günter Grass and has adapted to a film later. This character is a little boy who decides never to grow up and literally stays still. From another perspective (if we ignore the fact that the novel is strongly political) he stays young! So i adapted this little boy character as a symbol of youth which is one of the facts of the usage of olive oil. I used the color red and white to symbolize health universally according to the colors used by international humanitarian movement. The name SANTO comes from the "Island of Santorini" in which the oldest olive tree in the world aged 39.000 years old has been discovered. The "O" in SANTO also refers to my other inspiration character "Oscar"s name.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
SANTO project is a medicine themed olive oil packaging design. I used gothic font to make it look old fashioned. The cork gives the bottle more natural and simple look, like the olive oil itself. The outer pack is made of tin material like old time plastic-free packages which also refers to The Tin Drum. There is a little savory box attached on the bottle as a little gift. In the pack there is also a prospectus that makes the project look more like a medicine packaging. The prospectus includes contents, recomendations, storage conditions of olive oil and also special healthy resipes in medical terms, which can be made with olive oil. I added little stroke details on the prospectus and i chosed photocopy paper to print on, which gives it a real prospectus look. All drawings including the little boy "Oscar" is hand drawing made by me.

OPERATION / FLOW / INTERACTION:
As the olive oil bottle is small and elegant, you don't have to hide it under the sink; it will look good on your dinner table. The cork makes it easy to use. There is also a little savory box attached on the bottle so you can add savory; which is a good company with olive oil, any time you want.

PROJECT DURATION AND LOCATION:
The project has started in June 2014 in Ankara and finished in October 2014.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Every material used in this project is recyclable. I used tin material for outer pack to relate it with "The Tin Drum" which is a part of the concept. The savory box is made of tracing paper. The paper that surrounds the bottle and the outer pack is textured paper, which is especially selected to give the product a simple, nostalgic medicine look.

SPECIFICATIONS / TECHNICAL PROPERTIES:
outer pack:100 x 270mm olive oil bottle:70 x 180mm, 500ml

TAGS:
olive oil, medicine, savory, tin, the tin drum, prospectus, pill, health

RESEARCH ABSTRACT:
To master on the subject, i first researched olive oil. When i decided to give it a medicine look, i started searching old medicine bottles, their materials, shapes and their other unique properties. As a medicine has to have a prospectus which contains all benefits and prescriptions, i searched olive oil's benefits and adapted these into medical terms like a prospectus.

CHALLENGE:
The biggest challenge for me in this project was finding the right tin box for my outer pack, and finding a plump looking little glass bottle.

ADDED DATE:
2014-09-24 13:22:06

TEAM MEMBERS (1) :

IMAGE CREDITS:
Image #1: Visual Communication Designer Birce Kırbaş, SANTO, 2014.
Image #2: Visual Communication Designer Birce Kırbaş, SANTO, 2014.
Image #3: Visual Communication Designer Birce Kırbaş, SANTO, 2014.
Image #4: Visual Communication Designer Birce Kırbaş, SANTO, 2014.
Image #5: Visual Communication Designer Birce Kırbaş, SANTO, 2014.

Visit the following page to learn more: http://www.behance.net/bircekirbas

CLIENT/STUDIO/BRAND DETAILS
	NAME: Birce Kirbas PROFILE: Birce Kirbas is a Turkish designer who focuses on branding, packaging design and advertising. She has graduated from Fine Arts Faculty, department of Visual communication Design, in 2014. She is currently working in an advertising agency as an Art Director in Ankara, Turkey.

AWARD DETAILS
	Santo Olive Oil Olive Oil Packaging by Birce Kirbas is Runner-up for A' Design Award in Packaging Design Category, 2014 - 2015. · Read the interview with designer Birce Kirbas for design Santo Olive Oil here. · Press Members: Login or Register to request an exclusive interview with Birce Kirbas. · Click here to register inorder to view the profile and other works by Birce Kirbas.