Silk Finish Lipstick Lipstick by Wet N Wild Beauty: Los Angeles

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DESIGN DETAILS
DESIGN NAME:
Silk Finish Lipstick

PRIMARY FUNCTION:
Lipstick

INSPIRATION:
Our inspiration was to create a product that would speak to the user and engage a meaningful connection.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Silk Finish is unique to other lipsticks as it is designed with function, form, and emotion in mind. Innovation is introduced as the cap fluidly glides at any angle to snap in with the base perfectly. This kind of interaction works with the movement of the hands, and forges an emotional connection with the user to create a positive response when they handle our product. Silk Finish Lipstick is visually beautiful to look at while being beautiful to experience, making it a classic and timeless design.

OPERATION / FLOW / INTERACTION:
Silk Finish Lipstick is truly unique in that the cap fluidly glides at any angle to snap in with the base perfectly. This kind of interaction works with the movement of the hands

PROJECT DURATION AND LOCATION:
March 2014-June 2014

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Numerous mockups of foam were made by hand. After hours and hours of sanding and forming, it was important to find a shape that would appeal to the user and fit nicely in the hands

SPECIFICATIONS / TECHNICAL PROPERTIES:
Height: 76.10mm Circumference: 20.20mm

TAGS:
Lipstick, emotional design, intuitive, beauty, timeless

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2014-09-18 16:30:04

TEAM MEMBERS (4) :
Industrial Designer: Maithy Ngo, Art Director: Cindy Wang, V.P. of Marketing: Brian Talbot and Senior Brand Manager: Emily Huang

IMAGE CREDITS:
All images: Industrial Designer/Model/Render - Maithy Ngo
Art Director/Graphics - Cindy Wang

Visit the following page to learn more: http://www.wnwbeauty.com/


CLIENT/STUDIO/BRAND DETAILS
NAME:
wet n wild Beauty: Los Angeles

PROFILE:
For over 35 years, wet n wild® has kept its promise to be the trusted beauty destination for women, inclusive of all age, ethnicity, skin color, and economic status. As trendsetters in color and leaders in package design, no other brand delivers a better product for a better price. A division of Markwins Beauty Products located in the heart of Los Angeles, wet n wild® continues to be the top-selling value brand in North America by balancing accessibility and quality – giving women the confidence and freedom to express themselves.



NOMINATION DETAILS

Silk Finish Lipstick Lipstick by Wet N Wild Beauty: Los Angeles is a Nominee in Packaging Design Category.

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AWARD DETAILS

Silk Finish Lipstick Lipstick by Wet N Wild Beauty: Los Angeles is Runner-up for A' Design Award in Packaging Design Category, 2014 - 2015.



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· Click here to register inorder to view the profile and other works by Wet N Wild Beauty: Los Angeles.


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