MAX Volume Plus Mascara Mascara by Industrial Designer: Maithy Ngo |
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| DESIGN DETAILS | |||||
| DESIGN NAME: MAX Volume Plus Mascara PRIMARY FUNCTION: Mascara INSPIRATION: We were inspired by organic forms found in nature, and thoughtfully created a piece that would elevate the value in tactile experiences, and that will complement the contours of our hands. UNIQUE PROPERTIES / PROJECT DESCRIPTION: wet n wild has created Max Volume Plus Mascara that is designed with function, form, and emotion in mind. It has a strong purpose because it addresses user needs through thoughtful ergonomic design, and enhances the user experience in a positive, emotional way with the detailed design language. Innovation is solved in a timeless and classic package, making it both beautiful to look at, as it engages the user in a visual way, while adding emotional value to their experience when the user interacts with our product. OPERATION / FLOW / INTERACTION: Twist off cap from base PROJECT DURATION AND LOCATION: The project started in March 2014 and finished in July 2014 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: We took foam and spent hours and hours to sand and shape numerous mockups. It had to feel right in our hands, and enhance our emotional experience when interacting with it. We wanted to create more value in our piece by executing a shape that would speak to our users. SPECIFICATIONS / TECHNICAL PROPERTIES: Height: 129mm Circumferance: 23.6mm TAGS: mascara, ergonomic, innovative, beauty, make-up, RESEARCH ABSTRACT: - CHALLENGE: The creative challenge was to have it visually emphasize that it produces volume to the eyelashes, while keeping the shape elegant and attractive. ADDED DATE: 2014-09-17 14:06:33 TEAM MEMBERS (6) : Industrial Designer: Maithy Ngo, Art Director: Cindy Wang, V.P. of Marketing: Brian Talbot, Senior Brand Manager: Emily Huang, V.P. of Sales: Eric Weeks and President: Bill George IMAGE CREDITS: Main Image #1: Industrial Designer (concept/model/render) - Maithy Ngo Art Director (graphic application) - Cindy Wang MAX Volume Plus, 2014. |
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| Visit the following page to learn more: http://www.wnwbeauty.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: wet n wild Beauty: Los Angeles PROFILE: For over 35 years, wet n wild® has kept its promise to be the trusted beauty destination for women, inclusive of all age, ethnicity, skin color, and economic status. As trendsetters in color and leaders in package design, no other brand delivers a better product for a better price. A division of Markwins Beauty Products located in the heart of Los Angeles, wet n wild® continues to be the top-selling value brand in North America by balancing accessibility and quality – giving women the confidence and freedom to express themselves. |
| AWARD DETAILS | |
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Max Volume Plus Mascara Mascara by Industrial Designer: Maithy Ngo is Runner-up for A' Design Award in Packaging Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Industrial Designer: Maithy Ngo. · Click here to register inorder to view the profile and other works by Industrial Designer: Maithy Ngo. |
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