U.P. Taste Olive Oil Packaging by Joana Martins

Home >

DESIGN DETAILS

DESIGN NAME:
U.P. Taste

PRIMARY FUNCTION:
Olive Oil Packaging

INSPIRATION:
Our concern was to create the connection of our packaging with the Portuguese culture. The design is based on the traditional Portuguese ceramic tiles, something very typical of our culture. The colors used are white, black and green, in order to give greater importance to the green color, which is related to the color of olives and our logo (also inspired in an olive). Our idea was to create a product which design was in line with our corporate image and identity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Our packaging design is inspired by the patterns of the traditional Portuguese tiles, contributing to the dissemination of the Portuguese culture. We always sought for an object that anyone could put on the dining table as something that would make the difference and bring elements of Portuguese culture, such as the olive oil. Therefore we have chosen to create a metal can that joins various aspects of Portuguese culture in one object.

OPERATION / FLOW / INTERACTION:
Our metal packaging for olive oil is the most suitable packaging for this type of product, since it reduces the exposure of the olive oil to light, avoiding oxidation and preserving along the time the features of high quality. Our package has a tamper-proof system, very easy to use and to open. Some studies were made in order to investigate how package size would be more appropriated to our target audience, we opted for the 500ml, for being easy to carry and more practical to use.

PROJECT DURATION AND LOCATION:
We started this project in the beginning of 2013, and in October 2013 we started selling our metal cans in Lisbon and at various stores across the portuguese market. Currently, we are also present at some countries in Europe.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We selected a design, a pattern, that was related to our corporate image and identity, but always with the aim to join various aspects of Portuguese culture in one object. Our metal packaging for olive oil is the most suitable packaging for this type of product, since it preserves along the time the features of high quality.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Our can has the following dimensions: 85mm x 55mm x 127mm

TAGS:
Portuguese Extra Virgin Olive Oil, Unique Portuguese Taste, U.P. Taste, Olive Oil, Portugal, Taste, Portuguese ceramic tiles

RESEARCH ABSTRACT:
To produce this design, it required an arduous research on Portuguese ceramic tiles and its designs. After, we selected a pattern that was related to our corporate image and company. It was necessary to do several studies of form and color, making several prototypes to achieve a good design product. We always sought for an object that anyone could put on the dining table as something that would make the difference and bring elements of Portuguese culture, such as olive oil.

CHALLENGE:
After having the idea of using the traditional Portuguese pattern, it was difficult to get a clear design, easy to read and appealing, due to the amount of information that is necessary to put on the label. In the label we need to have many tables and nutritional information that could make our design less interesting, but the effort was always to create a clean image, so we opted to leave the primary side and the lateral sides with the least information, ensuring a strong evidence and highlighting the product name, the logo and pattern.

ADDED DATE:
2014-08-24 11:00:39

TEAM MEMBERS (2) :
Joana Martins and Manuel Rosa

IMAGE CREDITS:
Joana Martins, 2014.

Visit the following page to learn more: http://www.up-taste.pt

CLIENT/STUDIO/BRAND DETAILS

NAME:
U.P. Taste - Unique Portuguese Taste

PROFILE:
The Unique Portuguese Taste is a Portuguese company, with headquarter in Lisbon, Portugal, and is dedicated to the exportation and diffusion of Portuguese products worldwide. Our mission is to make known the best Portuguese products, with high quality and natural origin, contributing for our consumers healthy eating and well-being, promoting at the same time the senses and taste discovery.

AWARD DETAILS
	U.p. Taste Olive Oil Packaging by Joana Martins is Runner-up for A' Design Award in Packaging Design Category, 2014 - 2015. · Read the interview with designer Joana Martins for design U.P. Taste here. · Press Members: Login or Register to request an exclusive interview with Joana Martins. · Click here to register inorder to view the profile and other works by Joana Martins.