LuLin Tea 'Tea Cubed' Packaging Range Tea packaging design by United by Design |
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| DESIGN NAME: LuLin Tea 'Tea Cubed' Packaging Range PRIMARY FUNCTION: Tea packaging design INSPIRATION: Sophisticated and thoughtful optical illusions were inspirations for the new and innovative tea bag. Using modern art as a back drop for a newly invented tea bag range focussed at tea connisseurs, shops, hotels, restaurants and bars in the luxury and premium market. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The inner structural box is a bespoke presentation that can be used across the range. Each box has a sleeve design that can be updated and changed dependant on the tea bag flavours content around the generic box. The sleeve is printed on all sides to allow the design to have shelf impact or create a statement piece in hotel bedrooms and in bars. The sleeve design repeat pattern design is changed across the range to highlight tea type. Key product information is spread across the sleeve design. OPERATION / FLOW / INTERACTION: A slip case sleeve around a hinged box that opens in half. When open the box is split into two compartments that allow the tea bags to sit in. PROJECT DURATION AND LOCATION: Project start date: January 2012 Project end date: January 2013 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The key focus for the creation of the pack design and product range was the humble cube. Inspired by the innovation of a new tea bag shape the packaging echoed the strength of the 3D structure and SPECIFICATIONS / TECHNICAL PROPERTIES: Printed outer sleeve 950mm x 950mm x 1000mm box 8 x 3g tea cubes TAGS: tea, drink, packaging, geometric, optical, cube, art, taste, box, sleeve, innovation RESEARCH ABSTRACT: Specifically looked at modern art and repeat patterns that could be used across and applied to a range of teas and flavours in a dynamic way. CHALLENGE: Bringing a newly invented tea bag to market and developing packaging for it in a cost effective way that still demonstrated quality and premium status in the marketplace. ADDED DATE: 2014-06-30 01:51:57 TEAM MEMBERS (2) : Creative director: Owen Turner and Designer: Ross Brotherston IMAGE CREDITS: ALL: Monty Rakusen |
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| Visit the following page to learn more: http://www.lulin-teas.com/ | |||||
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NAME: LuLin Teas PROFILE: The idea for LuLin Teas was born when Alexandra Verhoosel started to bring tea back for her friends from her travels in China. The teas were so popular amongst her friends that she started to source rare and exotic teas to sell as part of her company “Tea & Things” in Belgium. At the same time her son, Hans Verhoosel and his partner Amy Gallagher were running a speciality coffee house in York, UK and found it difficult to source sustainable and traceable teas from other UK companies. So with the help of Alexandra and the knowledge and experience she had gained, Hans and Amy embarked on a trip to China that would change their lives! They quickly realised that they could find all the tea they needed in China and more – and what was even better was that they could meet the farmers and try the teas with them so they knew exactly where it was grown and even who had picked it! They chose only the best tasting and high quality whole leaf, loose leaf tea to send back. With this concept LuLin Teas was developed and the teas were sold in the coffee house as well as online. But once the demand for the teas became so high, Amy and Hans knew they had to make a decision; continue running their coffee house or focus on sourcing and supplying teas to other coffee houses, cafes, shops, delis and department stores across the UK, Belgium and The Netherlands. The decision was simple, loose leaf tea was now their life. And it still is.As well as sourcing directly from tea gardens in China, Hans and Amy have expanded their repertoire to India, Sri Lanka and South Africa and who knows where the winds will take them next. LuLin Teas has gone from strength to strength and can be found on the shelves of Harrods, on the menu of Michelin star winning Purnell’s and at an exhibition, food festival or market near you! |
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Lulin Tea 'tea Cubed' Packaging Range Tea Packaging Design by United by Design is Runner-up for A' Design Award in Packaging Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with United by Design. · Click here to register inorder to view the profile and other works by United by Design. |
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