Haier Retail Store Space Design by Dongdao Design Team

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DESIGN DETAILS
DESIGN NAME:
Haier Retail Store

PRIMARY FUNCTION:
Space Design

INSPIRATION:
Our retail shop design is the logical extension and seamless implementation of the Haier brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The aim of the project was to create a new image of Haier retail shop (Haier Group is a Chinese multinational consumer electronics and home appliances company). Considering Haier’s drive for innovation, its brand position and increasing global influence, we intelligently utilized limited space to deliver the core messages and attract consumers by integrating artistic language, physical space, material and light into a harmonious experience.

OPERATION / FLOW / INTERACTION:
The simple and clean design makes the store more spacious. The concept of innovation appears more obvious against this clear space.

PROJECT DURATION AND LOCATION:
1 month; Qingdao

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
N/A

SPECIFICATIONS / TECHNICAL PROPERTIES:
50 ㎡

TAGS:
Haier Retail Store

RESEARCH ABSTRACT:
Our research mainly focuses on how to extent the corporate identity of Haier.

CHALLENGE:
The main challenge is how to make the store look spacious even as a matter of fact the space is limited. The other challenge is how reflect the concept of innovation.

ADDED DATE:
2014-06-17 04:05:53

TEAM MEMBERS (1) :
Dongdao Team

IMAGE CREDITS:
Dongdao Design Team , 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dongdao Creative Branding Group

PROFILE:
Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.

NOMINATION DETAILS

Haier Retail Store Space Design by Dongdao Design Team is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Haier Retail Store Space Design by Dongdao Design Team is Runner-up for A' Design Award in Interior Space and Exhibition Design Category, 2014 - 2015.



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