Casablanca Coffee Range Products by AMPRO DESIGN

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DESIGN DETAILS
DESIGN NAME:
Casablanca

PRIMARY FUNCTION:
Coffee Range Products

INSPIRATION:
-

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
CASABLANCA is the competence international brand for coffee products owned by PENNY Market. The design idea was to emphasize the brand’s emotional attributes by using the image of a retro couple. The shape of the cup is made from the “C” letter from the logo. CASABLANCA cannot talk about tradition in making coffee, but can talk about tradition in atmosphere and passion, that’s why the brand differentiator from the competition will be the emotional attribute, and we will go further by suggesting the unique taste & flavor by the brand’s atmosphere

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Coffee

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2014-02-04 09:02:20

TEAM MEMBERS (7) :
Creative Director: Irinel Ionescu, Senior Designer: Francesca Muresan , Junior Designer: Paula Feodor & Raluca Popan, Illustrator & 3d artist: Alin Patru, Project management: Ana Poiana & Mihaela Dumitrescu, DTP / Prepress: Danubiu Birzu and

IMAGE CREDITS:
AMPRO DESIGN , 2013.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Rewe International - Penny Market

PROFILE:
Casablanca is an international brand for coffee products produced by Penny Market. The Casablanca products cover the whole range of coffee market categories. Differentiation: the only coffee that brings you the atmosphere of good old times. Rational positioning: Casablanca is a good, high quality coffee at an affordable price Emotional positioning: Casablanca is a social binder with unique flavor and refined taste, a soberer of minds, a stimulant of wit, that helps you make the most of every cup of coffee.

NOMINATION DETAILS

Casablanca Coffee Range Products by Ampro Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Casablanca Coffee Range Products by Ampro Design is Runner-up for A' Design Award in Packaging Design Category, 2013 - 2014.



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